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Chinese automotive brands surge past established rivals in South Africa with strong sales and tech advances

Brands964 words5 min read4 days ago

Chinese automakers GWM and Chery have leapfrogged into South Africa’s top seven new vehicle brands by June 2025, driven by cutting-edge technology, generous warranties, and competitive pricing, signalling a major shift in the local market landscape and accelerating the adoption of greener vehicles.

Chinese automotive brands are moving at a pretty rapid clip, really expanding their footprint in South Africa’s new vehicle scene, and it’s quite the shift. They’re not just slowly creeping in — data from the National Association of Automobile Manufacturers of South Africa (NAAMSA) shows that in June 2025, GWM and Chery were among the top-selling Chinese automakers, with sales hitting 2,288 and 2,101 units respectively. That’s big! I mean, these numbers put GWM and Chery comfortably in sixth and seventh place overall in new vehicle deliveries, just behind heavy hitters like Toyota, Suzuki, Volkswagen, Ford, and Hyundai. It's a clear sign that these Chinese brands are establishing a real foothold, competing shoulder to shoulder with the usual global giants.

Since their relaunch in South Africa back in 2021, both Chery and GWM have done a lot of groundwork, paving the way for an influx of other Chinese marques—Omoda, Jaecoo, Jetour, and more—all making headway with pretty impressive sales figures. For example, Omoda and Jaecoo both broke the 1,000-unit barrier in June, which is quite the achievement. Jetour and BAIC also chipped in with notable contributions. A lot of people often point to their competitive pricing as a driving factor behind this rise. But, you see, insiders like Shannon Gahagan, who’s the National Brand and Marketing Manager for Omoda and Jaecoo in South Africa, argue that price isn’t the only thing going for them. She mentions that factors like cutting-edge tech, modern styling, and a broader range of brand offerings have played just as big a role in winning over South African buyers.

This surge of Chinese vehicles—that’s got a lot of people talking—seems to have shifted perceptions, too. Gahagan told the Mail & Guardian that Chinese OEMs have really proved that you don’t need to spend a fortune to get good quality or the latest tech. It’s pretty interesting, right? This means South Africans can now enjoy higher specs, more stylish designs, and better features without breaking the bank. And it’s not just about price: warranties and aftersales support are also playing a part in building trust. Chery, for instance, rolled out a 10-year or 1 million-kilometre engine warranty—a market first—and extended comprehensive service plans. Not to be outdone, Omoda and Jaecoo clamped on similar generous warranties, including a 10-year unlimited-kilometre coverage on their plug-in hybrid batteries, for example.

Talking of cleaner, greener vehicles—new-energy vehicles or NEVs, which include plug-in hybrids and full EVs—are actually gaining traction in South Africa, though they’re still relatively small in the grand scheme. By the end of 2024, NEVs made up around 3% of total new car sales, but get this—they experienced a jump of over 100% compared to the previous year. There are still hurdles though—things like range anxiety and not enough charging stations are keeping some people on the fence about going all-electric. That’s why plug-in hybrids seem to be especially popular right now. Chinese brands have jumped on this opportunity by offering competitively priced PHEV models that cost less than one million rand. You’ve got options like BYD’s Sealion 6, and Omoda and Jaecoo rolling out PHEVs of the C9 and J7, respectively, as well as Chery’s Tiggo 7 Pro PHEV, and Haval’s H6 GT PHEV. Gahagan points out that making these vehicles accessible on different budgets is key—making technology more democratic, in a way.

And it’s not just about selling cars—they’re investing in the infrastructure and expanding their local dealer networks, too. Take BYD, for example: they’re planning to nearly triple their dealerships in South Africa from just 13 now to somewhere between 30 and 35 by 2026. That’s a clear sign they’re confident in the South African market and believe in the growth potential for electric and hybrid models. Meanwhile, Chery has rolled out hybrid versions of its popular Omoda C9 and Jaecoo J7 SUVs, adding more variety to the EV and hybrid options available locally. The Omoda C9 PHEV, for instance, offers a pure electric range of about 150 km from its 34.5 kWh battery and a total range of approximately 1,100 km, all at a price just shy of 1 million rand. These launches are part of a broader move by Chinese brands like GAC and GWM, signaling a broader strategic effort to capture SA’s automotive market.

Looking forward, it’s pretty clear the Chinese automotive push isn’t slowing down any time soon. Currently, there are 14 Chinese brands active, and more are on the way. Brands like Changan, Deepal, Lepas, and the premium electric brand iCAUR are expected to launch in South Africa between late 2025 and 2026. Interestingly enough, iCAUR aims to serve the premium EV market but at a more accessible price point, which is quite smart, honestly. Plus, Chery’s got plans for a flagship Tiggo 9 PHEV and a bakkie called Himla to debut in 2026. These moves come backed by partnerships, like the recent deal with Saudi Arabian firm Jameel Motors, which will handle distribution of brands like Changan and Deepal within the country—another step in solidifying Chinese OEMs’ presence across sub-Saharan Africa.

All in all, the presence and diversity of Chinese vehicles—by offering affordability, good tech, and strong warranties—are really poised to shake up South Africa’s car market quite a bit. This isn’t just good news for consumers, who now have more options; it could also speed up the adoption of environmentally friendly vehicles, supporting South Africa’s move toward a more sustainable automotive future.

Source: Noah Wire Services

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Chinese car makers accelerate market share growth in UAE despite insurance cost challenges

Brands820 words4 min read5 days ago

Chinese automotive brands have surged their UAE market share from 4% to nearly 7% within a year, driven by competitive pricing and advanced technology. However, rising insurance premiums and repair complexities challenge insurers, prompting a shift towards innovative, data-driven risk solutions amid booming partnerships and government support.The automotive scene in the UAE is really going through some notable changes lately, especially with the rapid rise of Chinese car makers—that’s kind of reshaping how things work, including in related areas like car insurance. Over the last few years, these brands have gone from being little-known or niche players to actually becoming serious contenders in the market. They’re pushing into the space pretty aggressively by offering prices that are more competitive, integrating pretty advanced tech, and designing vehicles that appeal broadly to UAE buyers. If you look at the numbers, Chinese brands’ slice of the pie has grown quite a bit—from around 4% in 2023 to close to 7% just a year later in 2024. That’s a jump in sales volume of about 86%, which is pretty remarkable if you ask me. And the forecasts? Well, they suggest that by the mid-2020s, Chinese makers might control up to 15% of the UAE auto market—that’s a pretty significant slice, indicating they’re not slowing down anytime soon. Interestingly enough, this growth isn’t just happening in the budget car segment. Companies like BYD have actually started making moves into the luxury and even supercar markets, aiming for about a 2-3% share and expanding Chinese influence beyond just economical vehicles. What makes Chinese cars appealing here? Honestly, it’s a mix of factors. Customers are very much leaning toward models that combine affordability with solid value, and those usually come packed with the latest tech goodies and sleek designs, much like what big international brands are offering. People report and market data backs this up, showing a shift away from European and traditional Japanese brands—mainly because consumers want options that don’t hit their wallets too hard but still deliver quality and features. The Chinese OEMs—think MG, Geely, BYD, and Changan—are really making the most of this shift. They’ve formed strategic partnerships with local dealerships, and their expanding networks are making these vehicles more accessible, naturally deepening their foothold in the region. But, of course, this evolution does bring some challenges, especially for the insurance industry. While Chinese vehicles tend to be cheaper and more affordable—which should, in theory, be a plus—insurers are actually facing higher costs when it comes to underwriting these cars. Premiums for Chinese-made models can be up to 43% higher than for Japanese or Korean vehicles. Why? Well, part of it’s due to the perception that repairs on Chinese cars are more costly—parts availability can be tricky, repair times less predictable, and insurers don’t have as much historical data on accident trends or repair severity in the local environment. All of this adds layers of complexity to risk assessment and premium setting, which means insurers need to be more flexible and innovative with their products. However, the growth of Chinese cars does open up some interesting opportunities for insurance firms. The expanding customer base and vehicle variety make for a fertile ground to develop customized insurance solutions, especially in the burgeoning electric vehicle segment—something Chinese manufacturers are quite active in. Already, there are partnerships blooming between insurers and Chinese dealerships, making it easier to bundle insurance at the point of sale. These collaborations don’t just improve the customer experience—they also help insurers secure more market share in a fiercely competitive landscape. Plus, government initiatives and infrastructural projects in the UAE lend a helping hand too. For example, projects like the Dubai Auto Market, developed jointly by Dubai Municipality and DP World, showcase a forward-thinking approach to boosting the automotive sector—from supply chains to aftersales support. Having solid frameworks in place ensures that genuine parts are always available on time and that service standards stay high, which in turn keeps repair costs manageable and customers happy, no matter if they drive a Chinese model or something else. All in all, the market is shifting rapidly, disrupting established norms with fresh, innovative players. Chinese manufacturers’ knack for offering super appealing products, forming local partnerships, and pricing pretty competitively is shaking up how the game is played in the UAE. This all means that stakeholders—whether they’re manufacturers, logistics firms, distributors, workshops, or fleet managers—need to stay alert to these changing consumer preferences and the advancing tech landscape. For insurers, the key to capitalizing on this growth will be embracing more sophisticated, data-driven risk assessment tools, and developing insurance products flexible enough to handle the unique features of Chinese vehicles. Getting a good grasp on these trends is crucial if they want to keep their profitability steady while also satisfying their customers in a market that’s clearly entering a new era. Source: Noah Wire Services

Arbonia’s door division surges past €600 million as Moor drives European expansion and innovation

Brands806 words4 min read7 days ago

Since Claudius Moor's 2015 arrival, Arbonia has transformed from a diverse conglomerate into a focused door manufacturing powerhouse, boosting revenues nearly tenfold through strategic divestments, acquisitions, and innovation, as it aims to dominate the European market with unified branding and sustainable technologies.When Claudius Moor arrived at Arbonia in 2015, taking on the role of Head of Strategy and Business Development, the company was pretty well known for making good-quality products, but it was having a tough time grabbing significant market share. Basically, it didn’t hold a dominant spot in any of its four main divisions: building tech, windows, doors, and showers. Back then, Arbonia was kind of set up like a conglomerate — a broad, somewhat scattered product lineup that lacked clear focus. Moor, however, believed that honing in on certain areas might be a smarter move for the company's future. His strategic outlook kicked off a deep dive into the business, which quickly revealed that the door division had the most potential for long-term growth. So, the company decided to shed its less crucial divisions, starting with the sale of its windows segment in 2021 to Denmark’s VKR Holding, and later, selling off the climate division to China’s Midea Group in 2025. These moves freed up resources and managerial focus, allowing Arbonia to zero in on doors — a niche that’s largely Europe's turf, making it less vulnerable to fierce global competition, especially from Asian producers who often struggle with shipping large, heavy items like doors. Once the company started focusing on doors alone, it saw some pretty notable progress. Under Moor’s leadership, the division's revenues skyrocketed from €70 million to around €640 million. This was thanks, in part, to acquisitions like Prüm, Garant, Invado—and more recently, the Dimoldura Group in Spain and Lignis in the Czech Republic. All these steps helped Arbonia extend its reach across Europe and boost its product range, shaping it into a comprehensive supplier for the whole continent. Moor’s bigger aim? To be the top door manufacturer in Europe, with ambitions to hit over €1 billion in sales soon, and a market share of roughly 20%. This isn’t just strategy for growth, though — it also involves strengthening the brand. Currently, the door business operates under over a dozen different brand names, but there’s a plan to introduce a unified brand — just plain Arbonia — to improve recognition and foster customer loyalty. Interestingly enough, this move to unify brands lines up pretty well with changing customer habits. Moor has noticed that people increasingly want doors and hardware to be sold as a full package, rather than separate bits and pieces. By integrating hardware sales with doors, Arbonia can boost sales per unit and make its offering more attractive overall. Sustainability has also become a big part of Arbonia’s transformation plan. Moor pointed out investments in eco-friendly energy sources, like combined heat and power plants that run on wood waste. Plus, the company is pushing forward with using carbon-negative materials – for instance, linoleum – in its door manufacturing, showing a real commitment to environmentally conscious practices, especially when green building materials are gaining more attention. On the tech side, digitalisation is making waves too, especially considering the traditional, analogue nature of the door industry. In a move that shows how forward-thinking Moor is, Arbonia took a 50% stake in KIWI, a firm specializing in keyless entry tech. This sets the stage for smart doors — like digital access via smartphones — which is part of the broader trend toward automated and more secure building access systems. Moor emphasizes fostering a culture of innovation at Arbonia. To him, taking risks is essential for making progress. He’s quick to point out that even when some initiatives don’t work out, they still lead to valuable insights and breakthrough ideas. Unlike some competitors who mostly stick to manufacturing, Arbonia is developing an entire ecosystem that manages doors from start to finish — from design, to installation, and ongoing maintenance. This strategy helps deepen customer relationships and encourages repeat business, which in turn boosts long-term value. Despite the macroeconomic hurdles lately—like the dip in construction activity—Moor remains optimistic about the future of the European door market. He describes the next chapter as a kind of “great growth story,” driven by acquisitions, product innovation, geographic expansion, and a sharper focus on customer needs. Plus, with new distribution channels and process improvements coming into play, Arbonia is positioning itself for sustainable growth. All in all, under Moor's leadership, Arbonia’s repositioning stands out as a solid example of smart strategy, operational discipline, and a focus on innovation in a competitive, mid-sized industrial landscape. With a clear vision and a detailed plan for execution, the company seems well set to claim a leading spot in the European door manufacturing scene. Source: Noah Wire Services

Tesla redesigns Model Y to stay competitive amid fierce China EV battle

Brands881 words4 min read7 days ago

Tesla is set to launch a cost-cut Model Y variant in late 2025, ditching luxury features like the panoramic roof and continuous light strip to better compete with rising Chinese EV brands amid tightening market margins.Tesla is pretty much moving forward with launching a more budget-friendly version of its Model Y electric SUV, which seems like a smart move given how fierce the competition has become in China's EV scene. Word is, this newer, simplified Model Y is already in the pipeline, with deliveries expected to kick off sometime in the last quarter of 2025. Basically, Tesla aims to hold onto its dominance in the market—fight off both local Chinese brands and international players—especially as the gap in sales narrows and market dynamics keep shifting. Some leaked photos, both inside and out, give us a pretty clear look at the cost-cutting measures Tesla is implementing on this new Model Y. On the inside, notable changes include the full removal of the panoramic glass roof and rear entertainment screens—features that currently bump up production costs significantly. The vehicle’s front cabin has been redesigned, too, now featuring a pass-through layout in the center armrest to make the interior look and feel more spacious and practical. Despite these cuts, Tesla has kept some features like the steering column stalks and the screen-based gear selector, which kind of shows they’re trying to strike a balance—save costs but still keep some semblance of the original functionality. Moving to the exterior, there are more signs of cost-efficiency in the updates. For example, the signature continuous light strip across the front, a hallmark of existing Model Y models, has been dropped. Instead, the headlights have been moved higher, making the design resemble that of the Model 3 more closely. Also, the rear taillight design loses its central reflective strip, streamlining the overall build. These styling tweaks—little but effective—are in line with Tesla’s goal of simplifying manufacturing processes without losing the core design identity of the vehicle. This simplified Model Y is essentially Tesla’s response to mounting pressure from Chinese EV makers. Looking at the first half of 2025, Tesla sold around 171,491 Model Ys in China, which is solid but the gap is shrinking quickly. Competitors like Xiaomi’s SU7 and YU7 have made big waves, selling hundreds of thousands of units—mid-150,000s and over 200,000 respectively—within surprisingly short periods. They’re really grabbing market share in the same price bracket. Plus, well-established domestic brands like XPeng, Li Auto, and Nio are rolling out models packed with features to attract similar customers—so Tesla’s traditional cost-performance edge isn’t as unassailable as it once was. Elon Musk has clarified, too, that this new Model Y isn’t a totally new model but a variant designed more for affordability—achieved through strategic choices in materials and design tweaks. Production is expected to start around August or September of 2025. This clears up some of the early buzz, especially since folks were speculating that Tesla might roll out an entirely new, more affordable model price-tagged near $25,000. Instead, Elon’s team is trimming down some luxury and tech features—nothing too drastic—and focusing on keeping the essential performance parts intact. From a broader perspective, Tesla’s got some tough headwinds to face. Revenues actually dipped by about 12% year-over-year in the second quarter of 2025. This drop is partly because of the removal of key US government EV incentives that used to help boost sales, and also because global competition, particularly in China, has gotten much fiercer. The financial strain makes Tesla cautious about near-term growth; Musk himself warned that the upcoming quarters might be rough. Still, the company is betting on technologies like autonomous driving and future services—like their robotaxi project—to fuel growth down the line. Moreover, Tesla is planning to refresh the Model Y lineup even further—there’s talk of a six-seat version made in China, expected late 2025. This setup is designed to appeal to customers wanting more space and features, strengthening Tesla’s position against local brands that already offer roomy, feature-laden options. The Shanghai plant is reportedly being prepared for increased Model Y output, reinforcing China’s critical role in Tesla’s global game plan. All in all, Tesla’s approach with this more affordable Model Y shows a pretty nuanced game plan—aiming to sustain growth by cutting costs and adjusting to market trends. Simplifying the interior and exterior not only slashes manufacturing complexity but also lets Tesla offer a more competitively priced vehicle while still maintaining the core platform that consumers recognize and trust. It’s about balancing efficiency with consumer appeal, making sure they don’t lose their operational edge while reaching a broader, more price-conscious audience. In summary, Tesla’s upcoming budget Model Y is an important move to stay competitive in the increasingly crowded Chinese EV market. With production already underway and a rollout planned for late 2025, the company seems committed to innovation that’s also pretty handy in terms of cost and strategy. And for suppliers, OEMs, or logistics partners, this signals changing demand patterns, maybe shifts in component procurement, and the need to adapt supply chains to support Tesla’s refreshed lineup. All in all, it’ll be interesting to see how the industry responds as Tesla holds firm on this strategic path. Source: Noah Wire Services

Chery drives innovation in New Zealand with multi-brand strategy and super hybrid tech

Brands905 words5 min read7 days ago

Chery accelerates its presence in New Zealand by launching Omoda and Jaecoo alongside its main brand, backed by a factory-supported model and pioneering ‘super hybrid’ technology designed for the country’s diverse driving demands.The New Zealand car scene is really changing quite a bit lately, with a bunch of new brands stepping into the competitive mix. One of the newer players is Chery, which has been expanding its footprint alongside its sibling brands, Omoda and Jaecoo. This isn’t just about throwing more vehicles onto the lot; it’s a pretty smart, multifaceted approach aimed at appealing to different kinds of buyers. According to Dr. David Lu, the Chief Engineering Officer of Chery, and Tim Kreiger, who heads PR in Australia, New Zealand and Australia are considered “diamond markets”—which, well, isn’t just about the promising sales numbers but also about being strategic learning hubs that are super important for the brand’s global vehicle development. They see these markets as unique—think long-range driving, towing needs, and consumer expectations that are especially high in rural or rugged areas. Now, Chery’s entry into the New Zealand market isn’t some last-minute thing. Nope, they’ve been pretty deliberate about it, crafting a clear multi-brand strategy meant to address lots of different buyer types. Omoda is targeted at those who care about looking good and want stylish, elegant designs. Jaecoo on the other hand, aims at folks who love adventure—off-road, outdoor activities, you name it. And the main Chery brand’s focus is on being the reliable, family-friendly option — you know, practical and good value. It’s kind of inspired by automakers like Honda, which have used shared platforms to create different cars that speak to various customer identities—that’s a smart way to cover all bases. Each brand runs through its own dealer network with dedicated marketing teams, so messaging stays clear, and customers don’t get confused. Backing this ambitious plan is the wealth of experience that the Chery Group brings to the table—almost 30 years of manufacturing know-how, actually. Unlike the typical distributor model seen in NZ, Chery is sticking with a factory-backed subsidiary setup. That’s said to give them more robust support and better long-term growth potential. Tim Kreiger points out that this approach really shows the company's commitment to staying in the game and delivering top-notch customer service, especially now when the market’s getting more crowded. A key part of Chery’s offering is its cutting-edge “super hybrid” plug-in hybrid tech. Unlike the usual PHEVs that can lose some power or range if you forget to charge, Chery’s system can operate just like a regular hybrid electric vehicle—no noise, no power dips—even when the battery’s empty. That flexibility is pretty handy; drivers can cruise quietly on electric during their daily commutes and still take long trips without worrying about finding a charging station. Kreiger emphasizes that this tech is especially suited to New Zealand’s hilly, mountainous terrain—making it pretty handy for Kiwi drivers. Locally, Chery plans to make the most of an already established dealership network spread out across key locations such as Whangarei, Auckland (including North, Central, South), Pukekohe, Hamilton, Tauranga, Taupo, Lower Hutt, and Christchurch. With this infrastructure, they’re aiming to get the three brands into the hands of as many consumers as possible nationwide. As for models, they’ll likely align closely with what’s in Australia, including SUVs like the Tiggo 4 Pro—a more budget-friendly option, the Tiggo 7 Pro—mid-sized with tech and comfort, and the larger Tiggo 8 Pro, which aims at the premium end. And many of these will probably have the ‘Super Hybrid’ drivetrain, reinforcing their focus on sustainability and savings on fuel. Then there’s Jaecoo, which officially launched in New Zealand just recently with its mid-size J7 SUV. This move marks the brand’s 11th international market. The J7 comes with a 1.6-litre turbo petrol engine mated to a 7-speed dual-clutch. And, interesting enough, they’re also exploring plug-in hybrid versions—electrification is definitely grabbing attention. The price for the base front-wheel drive EX trim is around $37,990 plus on-road costs; the AWD EX+ goes for about $43,990 plus on-road charges. Jaecoo backs their vehicles with some serious guarantees—7-year unlimited km warranty, along with up to 7 years of roadside assistance, which shows they believe in the durability of what they’re offering. At the launch event, they also introduced their brand ambassador, Jay Reeve, aka ‘Mr J,’ who’s helping boost brand awareness and outreach efforts. Looking ahead to 2024, both Omoda and Jaecoo have big plans—they’re targeting around 3% of the NZ market share. They’re rolling out new models, including the Omoda C5 SUV available in both traditional petrol and electric versions, plus upcoming launches like the Omoda C9 and Jaecoo J8, which will include more PHEV options. The dealership network is also expanding, with 12 locations confirmed so far and plans to grow further, especially in the South Island. All in all, Chery’s approach—mixing a diverse brand lineup, innovative hybrid tech, and a factory-backed structure—sends a clear message that they’re serious about challenging the established players here. Their strategy seems to fill a gap left by the older brands, reaching out to those buyers who are smart with their money but still want capable, dependable vehicles. As the market gets more intense, their mix of local insights and global expertise could really see them becoming a major force in New Zealand’s automotive scene. Source: Noah Wire Services

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Media quality surges in the Philippines as brand safety violations plunge by 44%

Brands873 words4 min read8 days ago

DoubleVerify's 2025 Global Insights: APAC Report reveals significant improvements in media quality and brand safety across the Philippines, with sharp declines in violations and fraud, whilst highlighting rising ad fatigue and bot fraud challenges in the wider region.DoubleVerify, a major player in media quality verification and ad performance optimization software, has just come out with their 2025 Global Insights: APAC Report. It shines a light on key trends and benchmarks happening in advertising throughout the Asia-Pacific region. Based on over a trillion impressions across different platforms—think desktop, mobile, and connected TV (CTV)—and backed by in-depth surveys of both marketers and consumers, the report shows some really positive developments, especially in the Philippines. But it also points out ongoing issues related to media quality and brand safety. In the Philippines, there’s some clear evidence that things are improving in terms of media quality. For example, brand suitability violations—those incidents where ads appear next to inappropriate or false content—have dropped by about 44% compared to last year. That’s actually pretty promising because it indicates that efforts to keep ads clean and relevant are paying off. Alongside that, incidents involving fraud and sophisticated invalid traffic (SIVT) have fallen dramatically—by roughly 61%. That suggests that stronger measures are being put in place to fight fake traffic. The country’s Authentic Viewable Rate—a key metric showing how often ads are genuinely seen—has increased by 12%. That’s a good sign that ads are getting cleaner placements across screens. All this is happening as Filipino consumers spend about 3.8 hours daily engaged with digital content, making the region seem like a really fertile ground for digital advertising. But, here’s an interesting twist: about 54% of Filipinos say they would stop supporting a brand if their ads appeared next to misleading or harmful content, which really underlines the importance of maintaining brand suitability to keep consumer trust high and drive strong market results. The report also highlights how engaged audiences in the Philippines are, with an Attention Index of 117—this puts the country third in Southeast Asia and well ahead of the global average, which is 100. It sounds like consumers in the region are pretty tuned in, yet that comes with a flip side. Advertisers need to stay alert because ad fatigue is on the rise, and that problem’s only compounded by a 46% increase in ad blocker usage across APAC. Industry folks like Conrad Tallariti, who’s the Managing Director of DoubleVerify APAC, emphasize that adopting data-driven strategies—making sure every impression is appropriate for the context—is absolutely critical for earning genuine attention and trust, which are essential for long-term success. When looking at the broader APAC picture, the region does quite well, with a 14% higher Attention Index compared to global averages. Video viewability and engagement are particularly strong, especially in Southeast Asia, where video viewability hits around 85%. But, of course, it’s not all smooth sailing. There are some tricky issues, like the rise of bot fraud, especially on mobile apps. Singapore, for example, saw a surge in attention but also a 54% increase in nonhuman data centre traffic. This contributed to a 1.6% fraud/SIVT violation rate, which shows how delicate balancing acts—maximizing engagement while fighting sophisticated fraud—really are. Looking beyond the region, globally, brand suitability violations have gone down by 15% year over year, yet around 65% of these still result from ads being placed in inappropriate categories. Fraud and SIVT violations have decreased by roughly 7% worldwide, but bot fraud, especially on mobile apps, remains a concern. Industry improvements are also evident in the increase of the Authentic Viewable Rate from just 3% to a solid 70%, reflecting concerted efforts to combat issues like “TV Off” scenarios in connected TV settings. In terms of marketing strategies, marketers across APAC are shifting towards performance-heavy formats—think social media reels and feeds—and greatly increasing investments in commerce media networks. Over 20% of marketers in Southeast Asia and India plan to ramp up these investments. The goal is to not only expand reach but also to make campaigns more measurable and deliver better returns, which is definitely a positive trend in digital advertising. However, with the media landscape becoming more complex and consumer expectations rising, the importance of using advanced brand safety measures—like pre-bid protections—has become even more critical. Many media buyers in APAC agree, with more than half citing low-quality content and fake-for-ad sites as major threats to the ecosystem. So, advertisers need to hone their strategies to protect their brands’ integrity, cut down on wasted media spend, and maintain high engagement levels if they want to stay ahead in this ever-evolving environment. All in all, DoubleVerify’s 2025 report offers a pretty useful guide for stakeholders across the automotive aftermarket and broader advertising sectors in APAC. It makes a compelling case for tailored strategies that balance performance with brand safety. And as digital media habits change at breakneck speed, ensuring every impression is both visible and contextually appropriate will be key to navigating the complicated waters of modern advertising—and building lasting relationships with consumers. [Sources: [1]](https://www.megabites.com.ph/doubleverifys-global-insights-report-1-in-2-consumers-in-ph-would-drop-brands-with-ads-next-to-harmful-content/?utm_source=rss&utm_medium=rss&utm_campaign=doubleverifys-global-insights-report-1-in-2-consumers-in-ph-would-drop-brands-with-ads-next-to-harmful-content), [4], [5]] for the Philippines and regional insights; [2], [3], [6], [7]] for broader APAC and global trends. Source: Noah Wire Services

TVS Motor pumps ₹1,025 crore into R&D as electric iQube sales surge 45%

Brands626 words3 min read8 days ago

TVS Motor Company makes a historic leap in research and development spending by crossing ₹1,000 crore for the first time in FY25, driven by a strong push into electric mobility and advanced vehicle technologies, while CEO Sudarshan Venu assumes chairmanship and benefits from a 30% pay rise amid robust revenue and profit growth.TVS Motor Company (TVSM) has truly set a new standard in its research and development efforts, shelling out a hefty ₹1,025 crore in the fiscal year 2024-25. That’s quite a jump—about 59% higher than last year—and it’s the first time they've crossed the ₹1,000 crore mark in their history. This big boost in R&D funds reflects their strategic push into cutting-edge technologies, covering everything from internal combustion engines to electric mobility, alternative and flex fuels, advanced safety features, and sustainability measures. According to their 2024-25 annual report, these investments have been crucial in boosting their design, computing, and validation capabilities—arming them for future-ready vehicle tech that can keep up with changing market trends and tougher regulatory standards. Sudarshan Venu, who’s managing director of TVSM, called FY25 a milestone year, packed with record-breaking results. He pointed out that despite global uncertainties, the company stayed resilient by strengthening their local manufacturing footprint, expanding their sourcing network, and forging long-term relationships with vendors. Venu underlined their long-term vision, aiming to deliver “compelling and aspirational mobility solutions globally.” Interestingly enough, the company also announced that starting August, Venu will take on the additional role of Chairman. As a result, his total pay for FY25 will jump by 30%, landing at ₹44 crore, which seems to reflect his dual leadership responsibilities quite well. On the financial front, TVSM showed robust growth—total revenue climbed 13.7%, reaching ₹36,309 crore, while net profit shot up by a impressive 30.5%, hitting ₹3,629 crore. These numbers were driven largely by strong sales both at home and overseas, which hit new highs. Export markets—especially in regions like Africa and Latin America—saw a 22.8% boost in two-wheeler exports. This solidifies TVSM’s spot as the second-largest two-wheeler exporter in India, with their products available in over 60 countries. Their global market share crept up slightly, to 6.4%, a modest 0.2% growth year-on-year, signaling steady international expansion. One of their highlight wins is definitely their flagship electric scooter, the TVS iQube. Sales of the iQube increased by 45% compared to last year, and it’s now the best-selling electric two-wheeler in India in the early part of FY26. It’s clear that EVs are a top priority for TVSM—they’re positioning themselves alongside premium offerings, scaling up commercial mobility services, and focusing on sustainability and global markets, all as part of their five key pillars for future growth. Pretty ambitious, huh? Looking ahead to FY26, the outlook seems pretty positive, thanks to encouraging macroeconomic factors like lower repo rates, higher income tax rebates, and infrastructure-driven consumption growth. Still, the company is aware of challenges too. One of their main priorities right now is diversifying the battery supply chain—reducing dependence on rare earth minerals and specific countries, especially given how tricky global supply and geopolitics around battery materials can be. This move aims to mitigate risks associated with resource scarcity and geopolitical tensions that could impact their supply. With India’s third-largest motorcycle manufacturer status—producing over four million units annually—TVS Motor’s aggressive R&D investments and strategic growth plans show clear ambition to lead the transformation in both the domestic and international two- and three-wheeler markets. Their ability to combine innovation, healthy financials, and resilient supply chains will be essential as mobility trends evolve and regulations become even more complex. Honestly, it’s pretty impressive how they’re positioning themselves right now; the road ahead seems promising for TVS. Source: Noah Wire Services

Ford South Africa invests over R900 million to modernise dealer network and future-proof brand

Brands680 words4 min read12 days ago

Amid global automakers scaling back, Ford South Africa’s dealer partners are committing over R900 million to upgrade and expand facilities, enhance customer experience, and align with global standards, signalling strong confidence in the brand’s future in Southern Africa.Ford South Africa is currently rolling out a pretty significant investment initiative aimed at modernising and expanding its dealer network across the Southern African region. Partners within this network have committed over R900 million towards upgrades and brand-new dealership projects over the next three years. It really underscores a solid level of confidence in the company’s strategic direction and how relevant the brand still is, especially considering how crowded and competitive the automotive market has become lately. This influx of capital happens at a time when many global automakers are actually pulling back or scaling down their investments. Yet, Ford’s dealer partners continue to focus on how best to serve customers—improving their strategies, upgrading physical sites, and implementing modern service offerings—so they can stay ahead as a leading volume brand. Neale Hill, who’s the president of Ford Motor Company in Africa, called the commitment “a clear vote of confidence in our direction, our people, and most importantly, our customers.” That really highlights just how much this is a partnership-driven effort. Right now, Ford’s retail footprint includes 118 locations spread across South Africa, Botswana, Namibia, and Eswatini, supporting more than 10,000 direct jobs just within South Africa. Within this network, at least twenty new dealership projects or upgrades are either underway or due to be completed within this year. These projects aren’t just about expanding—they’re about making the facilities better in many ways: improving size and layout, making them more accessible, ramping up digital capabilities, and aligning with Ford’s global retail standards. The data backs this up too. Updated dealerships that meet these international standards tend to outperform the older ones in customer satisfaction and profitability — which makes a lot of sense when you think about it. The dealer network isn’t just about physical locations, though. It’s a key component of Ford’s broader efforts, including their Ford Family Promise initiative, which aims to improve the overall ownership experience. This covers tailored financing options, aftersales support, and loyalty programs designed to deepen customer relationships over the long haul. Hill points out that “it’s more than just a brand initiative — it’s a shared commitment between Ford and our dealer partners to put the customer at the centre of everything we do.” And honestly, that customer-first philosophy fits right into Ford’s broader vision of delivering a premium, consistent global ownership experience. Looking forward, this investment in dealer infrastructure and customer experience isn’t just about reacting to what’s happening now. It’s part of a strategic effort to future-proof the brand, especially with consumer expectations evolving and retail formats changing. Ford isn’t just playing catch-up; they’re actively building for the future by pouring significant capital—focused on people, on the experience, and on leveraging the strength of the Ford brand itself. And this dealer investment isn’t happening in isolation. It sits alongside other big projects in South Africa, such as the R5.2 billion upgrade at the Silverton Assembly Plant, where they’ll be producing the first-ever Ranger Plug-in Hybrid Electric Vehicle (PHEV) later in 2024. This includes setting up a new battery pack assembly line within the plant and upgrades to the Chassis Plant in the Tshwane Automotive Special Economic Zone, to meet the specific needs of the new model. All of this underscores Ford’s strong commitment to innovation and green automotive tech, right here in the heart of Southern Africa. All these efforts together — whether it’s boosting product offerings, improving retail infrastructure, or enhancing the overall ownership experience — clearly show Ford’s strategic aim to hold a strong position in the local automotive market. It’s about meeting the diverse demands of today’s more discerning customers while also laying a solid foundation for long-term success. So, pretty clear that Ford’s not just idling; they’re actively building a future that keeps them competitive and relevant. Source: Noah Wire Services

Chery’s new iCAUR brand to launch electric SUVs in Dubai with tech-savvy focus

Brands817 words4 min read12 days ago

Chinese automaker Chery Group will unveil its new EV brand iCAUR in Dubai on 1 August 2025, debuting two electric SUV models and targeting younger buyers with innovative tech and a full regional support ecosystem as part of its Middle East expansion.Chinese automaker Chery Group is gearing up for the launch of its new electric vehicle (EV) brand, iCAUR, set to take place in Dubai on August 1, 2025. This marks a pretty big step in its broader plan to expand into the Middle Eastern markets. The launch event will showcase the worldwide debut of the iCAUR V27 and V23 models—both battery-electric cars with zero emissions from the tailpipe, signaling the company's clear focus on clean mobility solutions for this fast-changing automotive region. Now, iCAUR—pronounced ‘eye car,’ by the way—is designed as its own independent brand aimed at attracting younger, more tech-savvy shoppers. The emphasis is on edgy design and digital integration, making the brand pretty trendy. What's interesting is that it’s a joint effort between Chery Group and Smartmi Technology—an affiliate of China’s Xiaomi ecosystem. Basically, they’re blending old-school automotive manufacturing skills with a fresh, data-led approach to creating new products. Si Fenghuo, CEO of iCAUR International, explains that this strategy pulls in Chery’s manufacturing strength and Smartmi’s focus on user-centric design, all tailored to satisfy the specific needs of markets like those around the Gulf Cooperation Council (GCC) countries. Choosing Dubai as the launch pad isn’t a coincidence either. Dubai’s reputation as a hub for innovation, along with its tax-free environment, top-notch infrastructure, and strong purchasing power, makes it a pretty strategic choice. Plus, being a gateway to neighboring markets like Saudi Arabia, Kuwait, and Egypt offers an advantageous jumping-off point for iCAUR’s initial regional push. The company isn’t just stopping at making cars; they’re also planning to build a full ecosystem—covering sales, after-sales services, distribution, charging stations, and digital customer interactions. In essence, they want to establish a lasting, sustainable presence rather than just a quick market entry. Focusing on the flagship, the iCAUR V27, this SUV is about five meters long and hits all the right notes for both city driving and off-road adventures—perfect for urban streets or desert terrain. It sports a rugged, square-ish shape with some distinctive touches, like rectangular headlights complemented with round LED daytime running lights, and a modular platform that support accessories or upgrades. Under the hood, it delivers 100 kilowatts from its permanent magnet synchronous motor, with 180 Nm of torque, linked to a 59.9 kWh battery—pretty versatile and suitable for various Middle Eastern terrains, I think. Adding to that is the smaller, retro-looking V23 model, which takes design inspiration from classic off-road vehicles such as the Beijing BJ212. The V23 offers both rear-wheel and all-wheel drive options, with an electric range that depends on the battery setup, anywhere from about 300 to 500 kilometers. Its build prioritizes safety and toughness too—over 70% high-strength steel in its body, meeting the usual battery safety standards. It targets folks who love personalization and a bit of a standout design. There are special editions—like pickup, convertible, or themed versions—that appeal especially to younger buyers looking for vehicles that match their lifestyle. This UAE debut will be iCAUR’s first physical presence in the Middle East, with plans to open showrooms and establish a network of regional dealers, aiming to boost distribution and service capabilities fairly quickly. Market experts think the timing’s good too—given the region’s emerging EV infrastructure, government incentives, and growing consumer awareness, which all suggest a pretty promising future for electric mobility. Chery’s broader lineup includes numerous brands and partnerships, along with a strong foothold in China. But iCAUR represents a fresh attempt to tap into global markets by combining traditional car know-how with innovative software and tech features. Industry folks note that while most of the Middle Eastern auto market is currently dominated by luxury and high-performance models, iCAUR’s focus on youth, technology, and comprehensive regional support could create a new niche—if they get pricing, charging options, and after-sales service right. Ultimately, how well the iCAUR launch goes in Dubai, and how the brand evolves in the regional scene, will depend on more than just the tech specs of the cars. The company’s ability to localize, respond to consumer feedback, and build a complete support ecosystem will be key. As Middle Eastern countries speed up their EV adoption—partly driven by national efforts to cut down on fossil fuels—this Dubai debut really highlights Chery’s calculated gamble on the Middle East’s electric mobility potential and changing consumer tastes. Note: The references, as indicated, are drawn from various sources linked in the original text, but I didn’t include them explicitly in your revised version, rather focusing on maintaining the core facts and flow. If you'd like, I can incorporate those references at specific points. Source: Noah Wire Services

Mercedes-Benz turns heritage into a profit centre while Chinese EVs rewrite performance records

Brands944 words5 min read12 days ago

As Chinese electric car makers like Xiaomi push performance boundaries, traditional brands such as Mercedes-Benz and Renault are intensifying efforts to leverage their historic legacy—not merely as nostalgia but as a strategic bridge to future innovation and market relevance.In today’s rapidly changing automotive scene, traditional car makers are really starting to lean into their history as a way to set themselves apart, especially with all these new Chinese brands popping up and trying to shake things up. One good example that comes to mind is Mercedes-Benz, which keeps emphasizing a unique edge: while some of these new players like Xiaomi have already rolled out electric cars that seem to beat old performance records—like the Xiaomi SU7 Ultra sedan unofficially clocking faster lap times than Porsche’s famous Taycan Turbo GT—the story and legacy of classic brands still carry a kind of magnetic appeal that’s hard to beat. Mercedes isn’t just digging through its past for nostalgia’s sake, though. It’s more strategic than that. At Retromobile 2025 in Paris, the brand pulled out all the stops, displaying an impressive line-up of vintage cars that really highlight just how deep its roots run in the automotive world. Marcus Breitschwerdt, who’s now heading up the newly formed Mercedes-Benz Heritage division, makes it clear that this isn’t just about reminiscing—it’s integral to their identity and their upcoming plans. This division is actually a way to bundle up all the company’s historic assets—think classics, museums, archives, and restoration workshops—and run them as a profitable part of the business. Breitschwerdt pretty much sums it up by saying that heritage isn’t just about the past. It’s a bridge to the future, linking their long-standing record of innovation—whether it’s internal combustion engines or today’s electric tech—and emphasizing that “heritage creates the future.” So, this isn’t a break from progress but rather a continuation of their pioneering spirit, infused with the stories they’ve built over time. On the flip side, Renault approaches the game differently but with similar intent, by bringing back some legendary models like the Renault 4 and 5, but in electric form. The goal here, at least according to their marketing folks, is to tap into the nostalgia of older generations while also attracting new, younger buyers. These new versions, styled to echo their vintage ancestors from the ’50s and ’60s, are built on fairly modern electric platforms—like the CMF-BEV architecture shared with the Renault 5—so they’re blending retro looks with cutting-edge tech. Arnoud Belloni, Renault’s global marketing boss, dismisses anyone who claims this strategy is lacking in creativity. He points out that in Europe, the average age of new car buyers is creeping up to about 50, which means there’s quite a sizable market for vehicles that evoke some sentimental feelings of the past. Plus, Renault is going beyond just cars—selling lifestyle merchandise that taps into its cultural legacy—kind of like how luxury fashion brands use their history to boost desirability, and honestly, it’s pretty clever marketing. Other veteran brands are trying similar tactics, but the results vary. Take Jaguar, for example. They recently revealed the Type 00 electric concept, which is a far cry from their classic British Racing Green sedans and leather interiors. Instead, it’s got a stark, almost brutalist vibe that signals a shift towards bold, new aesthetic directions. Gerry McGovern, Jaguar’s chief creative officer, explicitly described this as a choice to be “original,” not to replicate the past directly but to carve out something fresh. Still, the challenge for Jaguar is big—they want to respect their heritage but also embrace innovation that might not immediately echo what people associate with the brand’s emotional core. Then there’s Ford, which recently announced plans to bring back the Capri as an electric crossover. Some observers have called this a bit of a cheat—kind of a superficial nod to the past—since it doesn’t really tap into the brand’s historical roots the way others do. And while Western brands are busy with these heritage moves, Chinese manufacturers are taking a different route. They might not have the same kind of legacy, but they’re quick to adopt and claim past glories through ownership of established foreign brands. Geely, for example, owns Volvo and Lotus, which helps preserve the design language and engineering expertise of those brands. Volvo’s identity remains intact, but Lotus is a different story. Once famed for lightweight sports cars, Lotus is now venturing into larger, heavier EVs like the Eletre SUV and Emeya sedan. It’s a departure from their traditional ethos, but they’re trying to reinvent that heritage in a modern context. That said, Geely’s reimagining of the iconic London black taxi as the hybrid LEVC Taxi is a neat example—it keeps the classic silhouette but adds modern functionality, turning heritage into a practical, appealing product. All in all, the big question now is whether relying on heritage can actually help legacy carmakers stay competitive, especially as Chinese brands grow more capable and innovative at lightning speed. It seems like heritage gives brands a sense of authenticity and emotional connection, not to mention a kind of legitimacy when they push their technological credentials. But, you see, the game is changing—newer companies are positioning themselves today as high-performance, tech-focused brands with their own stories being written right now. Xiaomi’s quick development of a Porsche-beating EV really points to that—tomorrow’s automotive heritage is already being built by fresh entrants, challenging the old-guard to keep up on the innovation front while still respecting their legacy. It’s pretty interesting, isn’t it? How the lines between history, innovation, and branding are all blurring in this fast-paced industry. Source: Noah Wire Services

Classic car market accelerates to a $77.8 billion investment hotspot by 2032

Brands937 words5 min read13 days ago

Growing auction sales and a surge of younger collectors are driving the classic car market towards an $77.8 billion global valuation by 2032, transforming vintage vehicles into valuable, tangible assets amid favourable import rules and shifting demographics.The classic car scene has definitely gone beyond just being a hobby for enthusiasts—it's now turning into a solid and somewhat tangible type of investment. For instance, auction sales hit a hefty $2.3 billion in the first half of 2025, which honestly, shows that confidence among collectors and investors is climbing. Unlike stocks or digital currencies that can swing wildly, classic cars have this neat advantage—they’re real, physical assets that people genuinely enjoy, plus they have this potential to bring in decent returns financially. Looking ahead, the global market for these vintage vehicles is expected to hit around $77.8 billion by 2032, growing each year at roughly 8.7%. This pretty fast growth isn’t just happening out of nowhere—it’s powered by a bunch of factors coming together. Production of new cars is limited, and naturally, over time, many older cars are lost or damaged, so the supply keeps getting smaller. At the same time, a lot of new buyers—particularly younger folks—are jumping in; get this, about 38% of current collectors are under 40. Plus, there are some regulatory perks like in the U.S., where cars older than 25 years are exempt from tariffs. This has driven a 37% jump in imports just last year. And let’s not forget, the cool factor—those timeless designs and ties to racing heritage help keep values stable, even when the economy isn’t exactly humming along smoothly. American muscle cars still hold a pretty strong spot in many collections, blending investment potential with a wide fan base. Models such as the 1966-1970 Oldsmobile Toronado, which was awarded Motor Trend’s Car of the Year and known for its front-wheel-drive setup in a luxury package, now sell for roughly $21,000. Then there’s the 1973 Dodge Charger SE—kind of a forgotten model in previous years—but now, this one’s really making waves. Only about 15% of the original units are left, and prices have been climbing. Not to mention the 1995 Ford Mustang SVT Cobra, the last year it was built with the legendary 5.0L V8, which is catching international attention now—thanks in part to import-friendly rules, especially in Europe. Across the pond, European classics are just as popular among discerning collectors, especially those with a taste for high-quality engineering and favorable import policies. The BMW M3 E36 coupe, particularly the manual gear models, are now going for around $26,500 and are steadily appreciating; they’re pretty handy as investment options. Ferrari, of course, continues to shine. The F355, famous for its gated manual transmission and its blend of modern reliability with that classic Ferrari style, can range between $120,000 and $150,000, depending on condition. Meanwhile, the Porsche 911 of the 997 series remains a bit undervalued in some markets—especially the high-performance GTS and GT3 versions—which still offer that pure, analog driving experience car lovers really cherish. And, speaking of Japan, the market for Japanese Domestic Market (JDM) vehicles is really heating up. The 25-year rule, which makes a whole bunch of cars from the 1990s eligible for import, has kicked this into overdrive. For example, the Honda S2000 AP1 models, which debuted in early 2000, have jumped in value by around 37.5% just in 2025 alone, now trading around $38,500. The iconic Nissan Skyline GT-R R34 from 1999 has seen a 41% increase, with average prices near $120,000, cementing its legendary status. And the Mazda RX-7 Spirit R from 2001, with fewer than 1,600 units made, is becoming quite the rare find, poised to fetch six-figure sums in upcoming auctions. But it’s not just about the cars themselves. The dynamics of emerging markets also steer investment choices. Countries like France, for example, waive import duties on vehicles that are over 30 years old, encouraging collectors to diversify geographically. The Middle East, particularly the UAE, has become a hot spot thanks to favorable tax policies and hot, dry climate conditions that are perfect for preservation. Currency swings in 2025 have also created some good buying opportunities for those looking to make cross-border plays—whether they’re European or American collectors wanting to capitalize on favorable exchange rates. When it comes to making smart investments in classic cars, a good rule of thumb involves aiming at vehicles hitting age milestones linked to import rules, verifying their provenance like crazy, and leaning towards cars in original, solid condition rather than ones that’ve been heavily restored. Documents—think original build sheets and proof of continuous ownership—are essential for confirming a car’s worth and making international deals go smoothly. Plus, savvy collectors often source cars from dry states in the U.S., to sidestep rust issues typical in colder, wetter regions—kind of a no-brainer, right? As the market matures, building a diversified portfolio is increasingly important. That means spreading your bets across different brands, eras, and regions. Long-term strategies and timing are crucial—knowing when to buy and when to sell—if you want to maximize returns. By keeping an eye on changing regulations, shifting demographics, and cultural trends that keep the passion alive, it’s likely the market will continue to grow steadily with promising stability for investors. For companies involved in the automotive industry—say manufacturing, distribution, or even aftermarket services—the booming classic car scene opens up new opportunities for collaboration and innovation. Understanding these trends isn’t just helpful; it’s pretty much essential if you want to stay ahead in a sector where passion and profit collide. Source: Noah Wire Services