Niterra North America’s new three-day virtual event, Shop 2 Shop 2025, offers targeted technical and sales training for the automotive aftermarket, featuring expert-led sessions on diagnostics, sensors, and ADAS to help professionals navigate high-tech vehicle systems.

Niterra North America Inc. has just announced its coming virtual training event called Shop 2 Shop 2025. It’s a pretty intense three-day online programme designed specifically to boost the technical skills of those working in the automotive aftermarket industry. The event’s scheduled from September 16 to 18, 2025, and is hosted by Shop Squad, developed in partnership with NGK Spark Plugs and NTK Sensors. The training covers a wide range of role-specific topics, so there’s something for technicians, sales staff, and educators alike.

On day one, the focus is mainly on hands-on service folks. They’ll be diving into diagnostics for late-model vehicles with sessions led by John Thornton, a well-known expert in the field. Attendees will get real-world case studies, similar to what they might see in actual repair shops or diagnostic centres. Plus, there will be a panel featuring Tanner Brandt from Autodiag and Haakan Light from Shotgun Diagnostics. They’ll lead discussions on troubleshooting and critical thinking—skills that are pretty crucial nowadays for keeping up with modern vehicle systems.

Day two switches gears a bit and targets parts and field sales teams. The sessions here dig deep into ignition systems and sensors, aiming to bolster product knowledge directly relevant to customer-facing activities. Basically, the idea is to arm sales teams with the tech expertise they need to have more informed conversations with customers—supporting better service and sales outcomes. Given how complex sensors and other vehicle components are getting, this focus on advanced sensor tech is definitely timely.

By the time day three rolls around, the event really shifts towards educators and technicians who are still starting out. There will be keynote speeches from Jay Goninen of WrenchWay and Dave Johnson, President and CEO of ASE. They will also feature a 60-minute webinar on ADAS—Advanced Driver Assistance Systems—led by Richard Da Cruz. This part will cover the newest safety and driver-assist features that are now common in vehicles. Besides that, participants will also receive ready-made classroom materials designed to help prepare future technicians for increasingly high-tech automotive systems.

This virtual event isn’t just a one-off; it fits into a bigger series of automotive industry activities planned for 2025. WrenchWay— a top platform for automotive education—co-hosts the event and is also planning the ASE Instructor Training Conference in July. Later in the year, they’ll be at major events like AAPEX and SEMA, showing their ongoing commitment to workforce development and tech skills.

For businesses in the aftermarket—distributors, workshops, fleet owners—this event really offers a great chance to stay ahead of the curve without having to worry about travel or logistics. The online format means a wide variety of industry players—from diagnostics techs to salespeople and trainers—can join and get targeted, practical insights. The skills learned here are directly applicable and can help improve operations and customer satisfaction in a fast-changing automotive world.

In a time when vehicles are becoming more and more reliant on electronic and sensor-based systems, ongoing education and networking events like Shop 2 Shop 2025 are pretty much essential for staying competitive and meeting quality standards. As vehicles continue to evolve—and safety features become even more sophisticated—the aftermarket needs accessible, comprehensive training options that are relevant to each role across the supply chain.


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Source: Noah Wire Services