GM is steering away from smartphone projection technologies like Apple CarPlay and Android Auto in its US electric vehicles, launching its own Google-based infotainment platform Ultifi, while Cadillac maintains a dual approach in Oceania.
General Motors (GM) is signaling quite a significant shift in how it approaches in-car infotainment systems. They’re basically phasing out some of the popular smartphone projection tech—things like Apple CarPlay and Android Auto—in their electric vehicles (EVs). Now, there are some notable exceptions, especially in certain international markets, but overall, this move marks a pretty big departure from past strategies. While critics have voiced their concerns, GM’s plan really seems to be a nuanced one, tailored to match regional preferences and the ongoing evolution of connected vehicle tech.
In the U.S., GM is quickly moving away from relying on third-party smartphone integration platforms, opting instead to push its own proprietary infotainment system called Ultifi. This system's been developed in partnership with Google. Starting with the 2024 Chevrolet Blazer EV, drivers won’t just connect their phones to access apps—instead, they'll experience built-in Google services like Maps and Assistant, which are directly integrated into the vehicle’s native system. GM claims that this new setup will create a smoother, more integrated user experience, and importantly, reduce driver distractions linked to using phones behind the wheel. The system will also support over-the-air updates and subscription-based features, opening up new ways for GM to generate revenue and keep users engaged with their connected vehicles. Some industry experts also suggest that GM, with this move, can collect more detailed data on driving habits, which could help inform future design choices and personalized services.
That said, even though GM is shifting away from CarPlay and Android Auto in the U.S., Cadillac—GM’s luxury brand—takes a different route in markets like Australia and New Zealand. Instead of doing away with smartphone projection features completely, Cadillac will keep offering wireless Apple CarPlay and Android Auto, alongside its new Connected Services platform that now includes Google built-in. This dual approach seems to be a smart nod to regional market demands and the different consumer expectations about digital connectivity. Cadillac’s Connected Services will add features like battery status monitoring, remote preconditioning of the cabin, and vehicle diagnostics via a dedicated mobile app, specifically for models like the Lyriq, Vistiq, and Optiq EVs. And, for those who buy the 2026 Cadillac Lyriq, GM is offering an eight-year subscription to these connected services, signaling a long-term commitment to the connected vehicle ecosystem, even outside the U.S.
Now, this divergence among strategies hints at broader tensions in the auto industry—particularly between traditional automakers and tech giants. Companies like Apple are pushing platforms like CarPlay Ultra, aiming for deep integration with iPhone features directly on the dashboard. At the same time, many automakers such as Mercedes-Benz, Audi, Volvo, and Polestar are choosing to build their own infotainment systems or work closely with tech partners like Google and Qualcomm. The main reason? They want to keep control over their brand identity, the software environment, and the data generated by these systems. GM’s move exemplifies this trend—they’re trying to develop a more autonomous infrastructure that can adapt to the changing landscape, customer preferences, and regulatory demands.
That said, for consumers used to the convenience and familiarity of Apple CarPlay or Android Auto, these changes might feel a little disruptive—especially in markets where those features have been a staple. GM’s phased approach helps with that, as they’re allowing existing vehicles to keep support for CarPlay and Android Auto for now, to make the transition smoother. And in places like Australia and New Zealand, Cadillac’s decision to retain smartphone projection alongside its new connected services could serve as a model for how automakers can balance innovation with consumer expectations whenever they go forward.
Meanwhile, the entire automotive aftermarket—including manufacturers, OEMs, logistics groups, suppliers, and fleet managers—will need to pay close attention to these new regional differences and shifting software ecosystems. These changes underscore just how important digital integration, cybersecurity, and ongoing digital services are becoming in the EV world. They’re basically reshaping not just how customers engage with their vehicles, but also how aftermarket businesses strategize their services and support.
And honestly, it’s pretty fascinating to see how all these elements are coming together, isn’t it? I mean, this isn’t just about tech fads but about fundamental shifts in the industry landscape. It’s definitely a complex scene, yet one that’s shaping where the future of connected, electric driving is headed.
Source: Noah Wire Services
