The Philippine automotive sector hits a 2% sales growth in the first half of 2025, powered by an 11.3% surge in commercial vehicle purchases and a cautious rise in new energy vehicle adoption, signalling robust market resilience and technological innovation.

The Philippine automotive industry is experiencing a notable upward trajectory as 2025 reaches its midpoint, primarily driven by a strong demand for commercial vehicles. According to recent combined reports from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA), the first half of the year saw total vehicle sales of about 230,912 units, representing a 2% increase compared to the same period in 2024. This growth is largely attributed to the expanding market for commercial vehicles, which account for over 80% of total sales with approximately 185,265 units sold—an impressive 11.3% rise from the previous year.

On the passenger car front, sales since January reached around 45,647 units, making up roughly 19.77% of industry sales. In June alone, the industry sold about 40,483 vehicles, marking a 3.6% increase over June 2024 and a 1.8% rise from May 2025. Market leaders continue to hold strong positions: Toyota Motor Philippines maintains a dominant 48.19% market share, followed by Mitsubishi with 19.06%. Nissan holds about 5.14%, Ford roughly 4.47%, and Suzuki completes the top five with approximately 4.45%.

Looking ahead, industry stakeholders, including CAMPI and TMA, remain focused on enhancing customer experience, updating vehicle offerings, and supporting overall market recovery during the second half of 2025. The surge in commercial vehicle sales early in the year reflects a market preference for vehicles tailored to logistics, transportation, and construction sectors—key contributors to economic resilience.

Furthermore, the industry continues to evolve with consumer preferences shifting towards connected, personalized driving experiences and greater environmental consciousness. Data from the first quarter indicates that about 5,311 new energy vehicles—mainly hybrids, batteries, and plug-in hybrids—have been sold, with approximately 1,600 electrified vehicles registered in January alone. Although still a small segment, these figures suggest a cautious but steady adoption of new energy technology.

Experts emphasize that stabilizing supply chains, economic conditions, and advancements in autonomous and electric vehicle technology are vital for sustaining growth. Innovations in artificial intelligence, sensors, and infotainment systems are expected to revolutionize driving experiences, making vehicles more connected and smarter. Meanwhile, commercial vehicles continue to be the backbone of industry sales, with manufacturers and dealerships committed to adapting to tech trends while meeting market demands.

Overall, the Philippine auto industry shows promising signs of sustained growth and innovation as it navigates an evolving landscape, making it an exciting sector to watch as 2025 progresses. The industry’s swift adaptation to new technologies and changing consumer preferences highlights its resilience and potential for future expansion.

Source: Noah Wire Services