China's automotive leadership accelerates as regional disruptions deepen

HERE Technologies and AWS have launched the SDV Accelerator, a comprehensive platform designed to streamline the development of software-defined vehicles through cloud services, AI simulations, and customisable navigation technology, marking a significant advance in automotive digital transformation.HERE Technologies and Amazon Web Services (AWS) have teamed up to introduce the SDV Accelerator—a comprehensive set of tools aimed at speeding up how automakers develop software-defined vehicles (SDVs). This initiative combines cloud services, pre-selected partner solutions available via AWS Marketplace, and a framework of guidelines along with sample code. The goal, really, is to make it easier and faster for automotive companies to integrate advanced vehicle technologies, all while improving supply chain management — which, let’s be honest, is a significant part of the puzzle. This SDV Accelerator builds upon a partnership that started back in 2022 between HERE and AWS. It now brings in specific resources designed to support independent software vendors (ISVs)—those key players who are really pushing the industry towards cloud-based vehicle architectures. Its modular, open design aligns with industry standards, meaning different development teams—say, the folks working on ADAS or infotainment—can collaborate without losing control over their own software components. That kind of flexibility is super important if they want to preserve brand identity and keep pushing innovation across the vehicle’s software lifecycle. Remco Timmer, who’s HERE’s SVP and leads their automotive solutions, highlighted that this accelerator can help automakers shrink their development cycles, boost collaboration, and stay in the driver’s seat when it comes to product roadmaps and brand experience. One feature that really stands out is SceneXtract—a simulation tool powered by AI, which HERE and AWS recently rolled out. It combines HERE’s high-definition Live Map data with AWS’s AI tech to create realistic virtual driving environments quickly. Honestly, this makes testing and validating ADAS and autonomous driving functions a lot more efficient, saving both time and money. Being able to simulate real-world scenarios rapidly is a game-changer now, especially as automakers face ever-stringent safety and performance standards—plus, they’re rushing to get their vehicles out to market sooner. But it’s not just about software; the partnership also pushes into supply chain optimization. HERE’s detailed location and map data, combined with AWS’s cloud infrastructure, helps improve fleet management and logistics—think better shipment visibility and more efficient deliveries. This has become increasingly important in automotive manufacturing and distribution, don’t you think? Oh, and HERE has also launched the HERE Navigation SDK for SDVs. This allows automakers to customize user interfaces—tailoring them to match their brand identities. The SDK supports larger screens and smooth integration of infotainment and ADAS features, reflecting a clear trend toward personalized in-car digital experiences. For example, Sony Honda Mobility has already adopted the SDK for its AFEELA vehicle line, which shows just how serious industry players are about bespoke vehicle software environments. All in all, the SDV Accelerator and its related tools arrive at a pretty crucial juncture in the digital transformation of the automotive world. With HERE achieving AWS Automotive Competency early in 2024, their strengthened partnership definitely points to a shared commitment to pushing cloud-based innovation forward in SDVs. And it’s interesting to note that other collaborations—like AWS working with Valeo on cloud-native SDV solutions—also suggest a bigger picture: cloud infrastructure, AI-driven simulations, and open software ecosystems are becoming core foundations for the next-gen connected, autonomous, and highly customizable vehicles. In summary, the SDV Accelerator marks a significant leap in the software-defined vehicle landscape. By bringing together cloud services, AI-powered simulation, and cutting-edge mapping tech into one cohesive platform, it promises faster, more cost-effective development—it’s pretty impressive, right? Importantly, it allows automakers to navigate the complexities of digital innovation while maintaining control over their technologies and brands in an increasingly competitive market. Source: Noah Wire Services

As UK car manufacturing declines and global trade tensions threaten exports, industry charity Ben enhances support for displaced workers with proactive upskilling and mental health initiatives in a bid to stabilise the sector's future.The UK automotive industry is currently going through quite a tough patch, with production numbers declining, a significant number of jobs being lost, and a real urgency to tackle skills shortages. Industry charity Ben has stepped up its support for automotive workers affected by redundancies. They're not just offering immediate help for those losing their jobs but also focusing on proactive solutions like upskilling and career coaching. For instance, with UK car manufacturing dipping nearly 12% in the first half of 2025, and thousands of jobs being cut across the supply chain, Ben’s expanded ‘Work, health & wellbeing’ services aim to serve as a safety net. These include free online tools, personalized coaching for CV writing, job hunting strategies, managing stress, and financial advice. Plus, there's added digital mental health support programs to back workers up. Rachel Clift, Ben’s CEO, points out that the industry faces a two-fold challenge: “The automotive sector is dealing with redundancies while also having a long-term technician shortage,” she explains. This concern isn’t unfounded — predictions suggest that by 2035, the industry may need to fill over 111,400 new and replacement roles, including 45,800 technician positions. Ben also works closely with key industry players like Rygor, the Institute of the Motor Industry (IMI), and the Society of Motor Manufacturers and Traders (SMMT). These groups provide tailored career resources to help workers manage these turbulent times. Right now, things are made worse by a handful of economic and geopolitical issues. Recently, Lotus announced plans to cut 550 jobs in the UK — around 40% of their 1,300-strong workforce. The company cited falling sales and financial instability caused by global uncertainties such as trade tensions and tariff implications. Although Lotus said it plans to keep manufacturing at its Norfolk plant, the company’s shift towards third-party production and consolidating globally reflects broader instability across the industry. Interestingly enough, this restructuring follows a government-backed intervention that previously prevented the plant’s closure, which really highlights just how fragile UK automotive manufacturing has become given the changing trade policies. Tariffs from the US are still a huge threat, especially to the UK’s luxury brands like Aston Martin, Bentley, Jaguar Land Rover, and McLaren. These companies face a 25% import tariff on foreign-made vehicles, and Mike Hawes, SMMT's CEO, has warned that these tariffs are quickly eating into export volumes. Unless the government steps in or manages to negotiate better trade deals, thousands of jobs — estimates suggest over 25,000 — could be at risk. These tariffs push up costs and also scare away wealthy American buyers, which directly hits order books and company forecasts. Industry experts warn that unless something changes, many jobs in the UK automotive sector could be lost. On top of that, suppliers in Germany connected with car manufacturing are also feeling the pinch. Thyssenkrupp, for example, announced plans to cut around 1,800 jobs, blaming weak market conditions and tariff concerns. Meanwhile, recruitment firm Hays has issued a serious profit warning, mainly because of reduced hiring in Germany’s automotive sector. That market’s been especially hit by US tariffs and economic headwinds. These issues highlight how intertwined the European automotive supply chain is — problems in one area quickly ripple out and affect employment and investment confidence throughout. Despite a slowdown in job openings across the UK motor trade — vacancies dropped to a vacancy rate of 2.7% in May 2025, a 21% decrease from the previous year — there’s still a strong demand for skilled technicians. Many automotive firms report difficulties in filling these technical roles, and wages are climbing for those positions. The average salary for vehicle technicians is now well above the government median, which shows how competitive the market for skilled, hands-on workers has become. This ongoing skills gap underscores the importance of initiatives like the ones Ben supports—focused on reskilling and career development—to help secure a sustainable workforce long term. As the industry grapples with all these challenges, there's a growing consensus that a unified support system is crucial. Combining immediate aid for workers who’ve lost their jobs with longer-term investments in talent development seems to be the best way forward. While companies and policymakers are trying to navigate economic and trade uncertainties, charities and industry organisations are playing an increasingly vital role — helping automotive professionals shift careers, and ensuring the workforce’s capabilities adapt to evolving industry needs. Source: Noah Wire Services

Ford has reclaimed its status as the most loyal automotive brand in Q2 2025, outperforming Tesla amid market challenges, rising cross-shopping, and increasing competition from legacy automakers.Despite dealing with some significant challenges—such as a record number of recalls and repeated repair campaigns—Ford has maintained a strong hold on customer loyalty. According to data from S&P Global Mobility, Ford was named the most loyal automotive brand during the second quarter of 2025, with a buyer retention rate of 59.6%. This marks a return to its previous position after holding the top spot for 12 consecutive years until Tesla briefly took over in 2023. The broader industry saw a slight decline in overall loyalty, dropping to 51.1%, a decrease of about 1.4 percentage points from the same period last year. What makes Ford’s resilience notable is its ability to sustain loyalty amidst a shifting market landscape. Tesla, which once led in customer loyalty, experienced a significant decline—its retention rate falling approximately 9.4 percentage points throughout 2024 into 2025, at times dipping below the industry average. Industry analysts attribute this decline partly to CEO Elon Musk's political involvement, such as endorsing Donald Trump in mid-2024, which alienated many environmentally conscious Tesla customers. Reuters reports indicate Tesla’s loyalty rate dropped from 73% in June 2024 to just under 50% in March 2025, with a partial rebound to 57.4% in May. Nonetheless, Tesla’s position remains behind major automakers like Chevrolet and Ford. Tesla’s struggles extend beyond loyalty figures. Its U.S. electric vehicle (EV) market share has declined to 38% in August 2025—the lowest since 2017—down from its historic dominance of over 80%. The decline is fueled by increased competition from legacy automakers such as Hyundai, Honda, Kia, Toyota, and Volkswagen, which are ramping up incentives and introducing new models. Tesla’s lack of new affordable models and ongoing political controversies have contributed to this downward trend. Additionally, global vehicle sales for Tesla decreased by nearly 9% in the first quarter of 2025, the first year-over-year decline in nearly four years, reflecting increased market competition and slowing demand. Meanwhile, General Motors (GM) continues to demonstrate strong customer loyalty. About 68.1% of customers who switch vehicles within GM’s brand portfolio or to other GM brands remain loyal to the group. Ford, which includes Lincoln, has a slightly lower loyalty rate of 58.9%. Certain models are particularly influential in driving these figures; for example, Ford’s F-Series pickups, Expedition SUVs, and Bronco Sport each boast loyalty levels exceeding 60%. Chevrolet’s Equinox crossover also performs well, with 42.7% of buyers switching from one Equinox to another, indicating that approximately 57.3% of its buyers remain loyal to the model. Customer behaviors are shifting, with data showing increased cross-shopping activities. In the first half of 2025, conquest rates—where buyers opt for a different brand—rose notably, by 7.6% among mainstream brands and 6.2% among luxury brands. Vince Palomarez, associate director of loyalty product management at S&P Global Mobility, explains that this trend is driven by a combination of a steady return-to-market volume and intense inter-brand competition. Consumers now appear more open to exploring alternative brands than during pre-pandemic times when loyalty was typically higher. This shift reflects pent-up demand that has been building since 2020, even as vehicle prices continue to rise. Looking ahead, the expiration of the federal EV tax incentive—currently set at $7,500—could further influence brand loyalty. The incentive is scheduled to end soon, prompting a possible surge in EV purchases before the cutoff, which may temporarily boost loyalty for brands offering qualifying models. Conversely, some buyers might delay or forgo EV purchases due to higher post-incentive costs, potentially benefiting traditional internal combustion and hybrid vehicle markets. Overall, Ford’s position as the leading brand in customer loyalty amid a turbulent market underscores its critical role in the automotive industry. Its ability to retain customers despite recall issues demonstrates resilience, while Tesla’s recent decline highlights the risks associated with political entanglements and rising market competition. As the industry navigates evolving consumer preferences and regulatory landscapes, legacy automakers like GM and Ford are well positioned to capitalize on shifting trends, balancing innovation and loyalty in a challenging environment. Source: Noah Wire Services