Michelin’s B2B Sales Director Andrew French reveals how the company is tackling emission challenges with innovative tyre technology, AI-powered fleet solutions, and circular economy partnerships to support fleets amid infrastructure hurdles and rising operational costs.

Michelin Tyre’s B2B Sales Director, Andrew French, recently shared a pretty thorough outlook on the big trends currently shaping the road transport industry. He emphasized the complex web of challenges and innovations that are all interconnected — you know, like the push towards decarbonisation and the hurdles that come with it. During an interview with the Society of Motor Manufacturers and Traders (SMMT), French highlighted just how urgent it is for fleets to pivot toward lower emissions, even though they’re facing persistent obstacles such as limited infrastructure and hefty upfront costs for electric trucks. He explained that Michelin’s approach doesn’t favor any one driveline technology over another; instead, they aim to improve tyre performance, safety, and overall efficiency across both traditional internal combustion engines and electric vehicles—pretty balanced, if you ask me.

A key part of Michelin’s commercial push is the launch of the Michelin X Works 2 tyre range. It’s notable because it’s the first steer tyre to earn a B-energy efficiency rating—usable for both on- and off-road applications. That’s a pretty handy achievement, especially since these tyres not only last longer but are fully regrooveable and retreadable, aligning with Michelin’s long-standing focus on sustainability. They’re really trying to make tyres that last—reducing waste and cutting down on that sector’s carbon footprint. Michelin also invested heavily in the Stoke retread plant, which has been central to their circular economy initiatives for a while, and they’ve teamed up with Murfitts Industries to boost energy recovery from end-of-life tyres. Basically, this partnership aims to power the plant using less emissions, pushing the sustainability agenda further.

French stressed how digital transformation and AI play a crucial role in Michelin’s operations now. For them, AI isn’t just some buzzword—it directly improves manufacturing efficiency and, more importantly, the customer experience through their Michelin Connected Fleet platform. This platform is a core piece of their predictive maintenance approach, offering features like tyre pressure monitoring and real-time condition analytics. These tools help fleets get ahead of issues, cut downtime and keep everyone safe. Initially rolled out in Spain and Portugal late in 2023, Michelin Connected Mobility is integrating smart tyre tech and fleet management services and plans to expand into several other European markets next year. The idea, as French puts it, is giving fleet managers actionable insights that can slash emissions while bumping up operational efficiency.

And that’s not all—Michelin is developing solutions that do more than just monitor tread wear or pressure. They’re working on measuring vehicle load, estimating rolling resistance, and gauging grip levels, which means they’re providing a real full picture of how tyres and vehicles perform under all sorts of road conditions. These technical improvements don’t just make things safer and improve the driver experience; they also help tyres last longer. Over the last twenty years, Michelin managed to boost the energy efficiency of their passenger tyres by about 20%, all without sacrificing safety or durability—pretty impressive, I’d say, and a sign of their ongoing commitment to eco-friendly performance.

On the sustainability front, French pointed out that there's a strong link between eco-consciousness and cost savings. Fuel-efficient tyres, he argued, can lower operational expenses for fleets, while also helping car makers meet those tough Vehicle Energy Consumption calculation Tool (VECTO) emissions targets. But he didn’t shy away from pointing out a real challenge he sees in the market: the surge in low-cost, single-use tyres. He believes these undermine the efforts to promote long-term sustainability and the circular economy principles Michelin champions. This concern echoes the industry’s broader call for tighter regulations to curb the proliferation of these kinds of products, which threaten to derail environmental goals.

Michelin doesn’t just stop at tyres—they also offer tailored contracts like Effitires and integrated fleet solutions. These services provide large operators with predictive maintenance plans and detailed tyre monitoring, aiming to reduce unexpected breakdowns, maximize tyre performance, and improve fleet safety overall. All of this, in turn, helps maintain high productivity levels and supports sustainability efforts.

Putting it all together, Michelin is positioning itself as more than just a tyre seller; they want to be a strategic partner for fleets working through the tricky terrain of decarbonisation and operational efficiency. The industry players who engage with Michelin’s latest technologies and services will hopefully be better equipped to stay ahead of evolving Legislation, meet customer expectations, and hit those vital environmental targets. Honestly, it’s pretty clear that the company’s future focus isn’t just on making tyres but on creating solutions that help transform the whole logistics and transport landscape.

Source: Noah Wire Services