Forecasts predict the global forecourt industry will surge from USD 7 billion in 2024 to over USD 316 billion by 2035, driven by EV adoption, energy services, and smart infrastructure innovations.
The global forecourt market is on the verge of some serious growth, with forecasts suggesting it will expand from around USD 7.0 billion in 2024 up to a staggering USD 316.7 billion by 2035. That’s a compound annual growth rate (or CAGR) of roughly 37.3%. Honestly, that’s pretty remarkable, isn’t it? This surge is largely driven by the rapid electrification of transportation—especially the widespread adoption of electric vehicles (EVs)—and a noteworthy shift among forecourt operators away from just selling fuel, towards offering a variety of energy services and convenient experiences.
Operators in this sector are quickly catching on to the electrification trend, expanding their infrastructure to include EV charging stations. And interestingly enough, these charging points aren't just standalone setups anymore—they’re becoming part of larger service ecosystems. Think food and beverage outlets, wellness services, logistics hubs, car washes, and even spas and salons. This kind of diversification really lines up with what consumers now want—more convenience, one-stop experiences—and it helps operators boost revenue on each visit.
Beyond just providing EV charging, forecourts are getting creative with energy storage solutions, like Battery Energy Storage Systems (BESS) and Vehicle-to-Grid (V2G) technology. These advancements let operators play more actively in energy markets—buying electricity when prices are low during off-peak hours, storing it, and then reselling at peak times to make a profit. This ‘power-as-a-service’ approach—well, at least to me—feels like transforming forecourts into grid management hubs. It’s a pretty clever way to tap into new revenue streams while also making operations more resilient. Plus, BESS systems help reduce the risks caused by power outages or grid instability, ensuring that these locations, especially those along busy highways, keep the fast-charging stations, lighting, ventilation, and retail services running smoothly.
Highway forecourts stand to benefit a lot from these energy storage devices, given their higher energy demands because of fast charging, lighting, HVAC systems, and retail space needs. Plus, the fact that fleets such as logistics trucks and ride-share vehicles tend to stay for a bit longer provides a perfect opportunity for Vehicle-to-Grid (V2G) systems to step in. This creates additional earning options—think demand response and ancillary services—because those batteries can be used to balance the grid during busy times. Fleet operators, surprisingly enough, can also monetize their idle battery capacity during downtime, making for a sort of symbiotic relationship between forecourt managers and fleet companies.
Looking at the global picture, North America is expected to lead the growth wave. That’s mainly because of strong EV adoption, supportive government policies, and huge investments into fast-charging infrastructure and digital tech. Forecourt operators are deploying cutting-edge tools like cloud-based management systems, integrated retail platforms, and real-time energy monitoring software—these help optimize everything from pricing and inventory to energy consumption. And interestingly enough, these innovations are giving mid-sized companies the chance to scale regionally, thereby increasing competition and sparking innovation in the process.
Of course, North America isn’t alone. Asia Pacific and Europe are also set for significant market expansion. Government subsidies and investments from major energy corporations are pushing forward the transformation of forecourts into smart mobility hubs—places that instead of just dispensing fuel, now incorporate complex energy management systems and offer enhanced customer experiences across the board.
While big industry players like GRIDSERVE, MFG, and Shell Recharge are leading these advancements, the market remains pretty competitive. New entrants and tech providers are constantly jockeying for position in this rapidly evolving landscape. For professionals involved in the automotive aftermarket—whether OEMs, logistics firms, or fleet managers—these upcoming trends highlight the importance of forming strategic alliances with energy service providers and forecourt operators. It’s about seizing opportunities related to EV infrastructure, added services, and integrated energy solutions to stay ahead.
All in all, the forecourt market is transforming in a major way—driven by electrification, the need for consumer convenience, and innovations in energy. Over the next decade and beyond, it’s clear that these hubs will become more than just places to fill up. They’ll evolve into multi-service centers, leveraging vehicle charging, energy storage, smart grid tech, and diverse customer offerings—all working together to sustain profitability and growth in what’s now a quite competitive, always-changing environment. It’s pretty fascinating, don’t you think?
Source: Noah Wire Services