At GIIAS 2025, BYD unveiled its largest and most immersive booth yet in Indonesia, combining VR and AR technologies with the launch of the advanced e-Platform 3.0.
At GIIAS 2025—the biggest and most eagerly awaited automotive event in Indonesia—BYD, short for Build Your Dreams, really stole the show. The company drew lots of attention from folks in the industry, tech lovers, and everyday consumers. They brought a pretty comprehensive display of their electric vehicle offerings and lifestyle products, making their booth a real stand-out. The overall design and presentation weren’t just eye-catching—they showcased BYD’s dedication to pushing the envelope in electric mobility, sustainability, and engaging their customers in new ways. It kinda reminded everyone that they’re serious about leading in this space.
The BYD booth itself had this cool, futuristic vibe, stretching over nearly 3,000 square meters—making it one of the largest at GIIAS. The layout was carefully planned, splitting the space into different interactive zones where entertainment, learning, and tech merged seamlessly. One of the biggest hits was the BYD Vision zone, which used VR (Virtual Reality) tech to give visitors a truly immersive experience. People could put on VR headsets and, wow, explore vehicle features and innovations as if they were right inside the cars. Naturally, this led to long lines and a lot of excitement, with folks eager to see everything firsthand. They also introduced AR (Augmented Reality) tech that displayed detailed info about their latest models’ specs and design nuances. This cutting-edge tech approach really cemented BYD’s status as a front-runner in EV innovation.
A major highlight was their reveal of the e-Platform 3.0—this is an advanced electric vehicle platform, you see, supporting better chassis performance and overall vehicle efficiency. It’s a core piece of their latest models, showing that BYD remains committed to foundational automotive tech, especially something that helps improve powertrain integration and keeps the ride smooth and responsive. Alongside these technical displays, they also showcased original car parts with a touch of elegance. This allowed industry insiders and tech enthusiasts alike to get a glimpse of the engineering complexity involved in BYD’s EVs—a chance to appreciate the craftsmanship beneath the surface.
When it came to the vehicles themselves, the lineup on display was pretty extensive. You had models like the Atto 3, Dolphin, Seal, M6, and the recently launched Atto 1—some painted in a bright yellow that really grabbed attention. They even set up a test drive zone, featuring nearly ten EVs, so potential buyers and fleet managers could actually try out the cars’ performance themselves. This is a smart move, especially for decision-makers considering electrification for their fleets. Plus, the booth showcased the high-performance Yangwang U9 supercar, which features the cutting-edge e⁴ Platform with four independent electric motors and BYD’s unique DiSus X suspension system. This supercar could do some wild stuff—like ‘tank turns’ and wheel movements timed perfectly to music—highlighting BYD’s blend of luxury, high tech, and sporty performance.
But it wasn’t just about vehicles. BYD also promoted a broader lifestyle concept through its “BYD Lifestyle” zone. Here, visitors could check out eco-friendly bags, tumblers, and character merchandise—all designed to reinforce the idea that sustainable living isn’t just about cars, but about a whole lifestyle. They also teamed up with Pi-ma! to create a series of smartphone cases inspired by automotive themes—featuring futuristic designs and natural landscapes, marrying tech with everyday products. This isn’t just about selling cars—BYD is positioning itself as a lifestyle brand that appeals to environmentally conscious folks of all ages and backgrounds.
Education played a key role, too. BYD wanted to help demystify EV technology and make it more accessible. Visitors could see clear displays showing powertrain systems and read up on the benefits of EVs—like energy efficiency, safety, and lowering environmental impacts. They also offered interactive EV driving simulations, making the whole learning process fun and practical—kind of like giving visitors the skills and confidence needed to support EV adoption, especially in Indonesia’s fleet and aftermarket sectors.
Looking at the bigger picture, BYD’s booth at GIIAS 2025 was a clear statement of their focus on innovation, product variety, and education. They combined advanced digital experiences—like VR and AR—with real-world test drives and engaging learning tools, positioning themselves as a key player in Indonesia’s transition to electric mobility—and, really, in Southeast Asia overall. It’s pretty clear that they’re determined to shape the future of transportation here, and I think they’re well on their way.
Source: Noah Wire Services