Unplugged Performance is set to showcase four custom Tesla builds at North America’s leading electric vehicle event, featuring track-ready, off-road, and performance-focused modifications that highlight the growing sophistication of the EV aftermarket scene.
Unplugged Performance, a company pretty well-known for their Tesla aftermarket upgrades, is gearing up to unveil four custom-built Tesla models at the upcoming Electrify Expo—North America's biggest event for electric vehicle lifestyle enthusiasts—happening on June 21 and 22 in Los Angeles. From what they've shared, these rides span from a track-ready Model 3 Performance to a tough, off-road-inspired Cybertruck street build. Each one boasts modifications aimed at boosting performance, making the vehicles more durable, and enhancing everyday usability, which is pretty interesting, right?
One standout is their Model 3 Performance, dubbed the "Red Rocket." Reports suggest it’s packing UP Race Pro coilovers with adaptive canceller tech, along with some sleek aerodynamic carbon fibre add-ons. Plus, they’ve fitted forged wheels and performance tires designed to keep it glued to the road or track. As for the Cybertruck, they call it UP INVINCIBLE®—not shy about the name—it's been beefed up with heavy-duty bumpers, rock sliders, and a sizable LED light bar integrated into a carbon fibre hood. The tires are all-terrain, meant for off-road adventures. Then there are two versions of their 2026 Model Y: one built to conquer off-road trails with a 35mm lift kit and tough wheels and tires, and a second version made more for on-road driving, with lowered springs and premium forged wheels to improve handling. Basically, they’re saying these upgrades are tailor-made for Tesla owners craving more than what factory options offer, pushing beyond the standard specs.
Electrify Expo itself is really becoming a forward-thinking hub, especially as traditional auto shows seem to struggle with staying relevant. It blends vehicle displays, lifestyle booths, and educational sessions—aimed at demystifying all things electric for both everyday drivers and industry folks—so it’s more than just a car show. Industry insiders say that the focus on performance parts and aerodynamic upgrades, like those Unplugged Performance offers, shows how the aftermarket scene in EVs is really picking up. In fact, it’s starting to look a lot like the culture that’s long existed around internal combustion engines. And seeing notable motorsport personalities attend just drives home the point that EVs aren’t just practical—they can be serious, high-performance machines, too.
As the EV industry continues to grow, events like Electrify Expo are expanding their scope—adding interactive zones and dedicated stages covering topics like EV tech, clean energy, and user experience. It’s a clear sign that electric vehicles are hitting the mainstream, and the aftermarket is playing a huge role in meeting customer expectations for customization and better driving experiences. For those working in the car tuning world, blending electrification with traditional mods isn’t without its challenges, but it opens up some awesome opportunities too—whether that’s new components, servicing techniques, or educating consumers about what’s possible in this space.
Source: Noah Wire Services