At the NAACAM Show in Gqeberha industry and government outlined measures to accelerate localisation, skills development and battery‑chain activity, while addressing energy, logistics and US tariff threats to South African vehicle and component exports.
NAACAM rolled back into Gqeberha from 12 to 14 August for its fourth edition NAACAM Show, staged at the Boardwalk Convention Centre in partnership with the AIDC Eastern Cape. The two-day conference and trade fair drew more than 2,500 delegates, visitors and exhibitors, and boasted over 120 component manufacturers and allied supplier stands that showcased South African manufacturing capability across the value chain. The event was framed to rally industry stakeholders behind the Automotive Masterplan 2035 and to accelerate localisation, skills development and regional market integration.
Senior executives, procurement and logistics managers attending the show heard that three linked constraints would shape the road ahead: unreliable energy and congested logistics infrastructure; the industry’s shift toward new energy vehicles (NEVs); and the impact of export barriers following higher US import tariffs. Delegates were briefed on the need to reconfigure supply networks to reduce dependence on single nodes and to invest in energy and freight pathways that support manufacturing and aftermarket distribution. The discussions acknowledged the external shock from the White House tariff measures as a compelling reason for closer government-industry collaboration on domestic NEV production.
Government outlined a package of measures designed to blunt shocks and attract investment into local NEV assembly and component production. A government allocation of R1 billion was announced to catalyse local NEV projects, with Treasury projections suggesting it could leverage roughly R30 billion in private capital. The briefing materials placed these measures within the framework of the Electric Vehicles White Paper and South Africa’s critical minerals strategy, aiming to stimulate localisation and battery‑chain activity in the near to medium term.
In his address, Trade and Industry Minister Parks Tau highlighted reforms to the APDP incentive framework and tax-based incentives for capital investment in NEV and hydrogen production. The reforms include shifting incentives toward rewarding local manufacturing and the introduction of a 150% capital allowance for qualifying NEV and hydrogen production assets purchased between 1 March 2026 and 31 March 2036. Tau also noted ongoing international engagement to address the effects of punitive import tariffs and referred to a forthcoming package of incentives for local NEV production alongside a skills development program being developed by Tshwane University of Technology, Cape Peninsula University of Technology and UNISA.
Tau also underlined the government’s focus on beneficiation of PGMs and other critical minerals for NEV components and the aim to reduce compliance burdens and red tape to speed up investment, with an intention to fast-track investments within 90 days. The government’s Critical Minerals and Metals Strategy and related measures were presented as supporting a broader push to grow the sector’s value-add domestically and attract greater investment.
The Eastern Cape’s leadership reinforced the national imperative. Premier Oscar Mabuyane opened Day 2 with a pledge that the automotive industry is the anchor of the region’s manufacturing value chain and that government would do all it could to protect this sector from job losses. He noted that delegates had highlighted energy and logistics concerns and said Eskom was planning high-level scope projects in the Eastern Cape with an investment value of about R2.5 billion between 2025 and 2030 to improve energy security for industry and households. Mabuyane concluded that the gathering was more than a discussion; it was a call to action to strengthen the automotive component manufacturing industry and to create a common future for the sector.
Minister of Small Business Development Stella Ndabeni-Abrahams acknowledged the robust discussions on regional growth, sustainability, global competitiveness and trade dynamics. She stressed that the government would listen to identify what more must be done, including policy tools, regulatory constraints, and implementation gaps, to foster a globally competitive yet locally inclusive automotive sector. She reiterated a commitment to localisation and regional value chains, and to building capabilities through technology development and the decarbonisation agenda, with co-created regional and continental markets underpinning a stronger supply chain.
Deputy President Paul Mashatile highlighted that South Africa’s automotive and manufacturing sectors operate in challenging times, requiring government-led collaboration with the private sector to address import dependence, infrastructure gaps, the EV transition, and tariff pressures. He stressed that the NAACAM Show provides a timely forum to outline the road forward for the sector, noting that the automotive industry remains highly strategic, accounting for about 22.6% of manufacturing output and 5.2% of GDP, with roughly 115,000 jobs, of which around 80,000 are in component manufacture. Mashatile argued for increased investment in research and development to harness technology for greater efficiency and sustainability and called for strengthened collaboration among manufacturers, suppliers and stakeholders to unlock new growth opportunities. He also pointed to AfCFTA’s potential to boost investment and integration across Africa, support regional value chains, harmonise regulations and reduce trade barriers, thereby broadening the continent’s automotive footprint. He closed with a call to intensify localisation efforts, suggesting a potential 5% uplift in SA localisation that could translate into about R30 billion in new local procurement and highlighting SA’s capacity to localise high-value NEV components, including fuel cells, thermal management systems, e‑axles and battery mineral beneficiation and assembly.
Following the Deputy President’s tour of the exhibition halls, thought leadership panels continued with discussions on B20 implications for industrialisation and the SA automotive sector, transformation of the automotive value chain to build scale for SMMEs, aftermarket demand as a growth engine, and the role of AI and smart manufacturing in the future.
The NAACAM Show 2025 closed with thanks to all attendees, delegates and exhibitors. A delegate summed up the sentiment: the discussions identified roads into the future and called for action to translate dialogue into investment, capacity building and logistics modernisation.
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Source: Noah Wire Services