Kottayam-based Midas Mileage, a long-established supplier of retreading materials, is pushing product innovation and mid-market positioning — including its ARCUS high-mileage compound — while Europe’s newly opened anti-dumping probe into Chinese passenger and light‑truck tyres could reshape retreading opportunities and supply dynamics.
Midas Mileage, based in Kottayam, Kerala — India’s natural rubber hub — is a long-established supplier of tyre retreading materials. Founded in 1969 by George Varughese, the company offers products including precured tread rubber, conventional (hot) rubber, bonding gum, curing bags, envelopes, tyre flaps and cushion repair compounds. Company information states it ships over 24,000 tonnes of product annually and sells in around 60 countries, with established markets including the UK, Germany and Portugal.
At Autopromotec 2025, Paulose Varughese, Director of Midas Mileage, reiterated the company’s presence in India and global markets and described its positioning as aimed at the mid-market — “not the cheapest, but not high-end either” — providing quality products at reasonable prices to retreaders. He noted challenges in Europe from low-cost Chinese tyre imports, and said many of those tyres are designed for single use, which limits retreading opportunities for casings.
Midas highlights ongoing innovation, including its ARCUS compound range. Company sources describe ARCUS as an advanced compound that includes a high-mileage formulation adapting to European tests. Midas also states it develops compounds intended to improve fuel efficiency and reduce rolling resistance for commercial fleets.
In India, Midas maintains a nationwide dealer network and focuses primarily on commercial-vehicle retreading; the company says most of its business is with trucks and buses, and that passenger-car retreading is minimal. The firm is a member of the Tyre Retread Education Association (TREA), which works on raising awareness and standards within the retreading sector.
Separate sources report policy and market developments relevant to the sector. On 21 May 2025 the European Commission announced it had opened an investigation to assess whether anti-dumping measures are warranted on imports of passenger-car and light-lorry tyres from China. The Commission noted the EU tyre market is worth more than €18 billion and employs about 75,000 people across fourteen Member States. The investigation can run for up to 14 months, and provisional anti-dumping measures could be imposed within eight months if evidence of dumping and injury is found. RetreadingBusiness reported confirmation of the EU investigation on 30 May 2025, noting the same timelines for potential provisional measures and concluding decisions.
Industry reporting and analyses cited here also note trends in India such as ongoing radialisation in tyre use and projections that organised tyre retreading may grow as recycling norms and Extended Producer Responsibility (EPR) frameworks influence the market. TREA has engaged with state authorities on retreading-related policy matters; industry articles discuss EPR and how certification and regulation are part of broader policy conversations affecting the retreading sector.
Midas states its roadmap focuses on continued product development, improving retreading quality, and supporting fleet customers with materials and technical support aimed at long-haul performance. The company says it aims to introduce new technologies and maintain reliability and performance in retreading materials over the next five to ten years.
Source: Noah Wire Services