MEMA appoints Todd Campau to lead member engagement amid industry data and tech trends

As UK car manufacturing declines and global trade tensions threaten exports, industry charity Ben enhances support for displaced workers with proactive upskilling and mental health initiatives in a bid to stabilise the sector's future.The UK automotive industry is currently going through quite a tough patch, with production numbers declining, a significant number of jobs being lost, and a real urgency to tackle skills shortages. Industry charity Ben has stepped up its support for automotive workers affected by redundancies. They're not just offering immediate help for those losing their jobs but also focusing on proactive solutions like upskilling and career coaching. For instance, with UK car manufacturing dipping nearly 12% in the first half of 2025, and thousands of jobs being cut across the supply chain, Ben’s expanded ‘Work, health & wellbeing’ services aim to serve as a safety net. These include free online tools, personalized coaching for CV writing, job hunting strategies, managing stress, and financial advice. Plus, there's added digital mental health support programs to back workers up. Rachel Clift, Ben’s CEO, points out that the industry faces a two-fold challenge: “The automotive sector is dealing with redundancies while also having a long-term technician shortage,” she explains. This concern isn’t unfounded — predictions suggest that by 2035, the industry may need to fill over 111,400 new and replacement roles, including 45,800 technician positions. Ben also works closely with key industry players like Rygor, the Institute of the Motor Industry (IMI), and the Society of Motor Manufacturers and Traders (SMMT). These groups provide tailored career resources to help workers manage these turbulent times. Right now, things are made worse by a handful of economic and geopolitical issues. Recently, Lotus announced plans to cut 550 jobs in the UK — around 40% of their 1,300-strong workforce. The company cited falling sales and financial instability caused by global uncertainties such as trade tensions and tariff implications. Although Lotus said it plans to keep manufacturing at its Norfolk plant, the company’s shift towards third-party production and consolidating globally reflects broader instability across the industry. Interestingly enough, this restructuring follows a government-backed intervention that previously prevented the plant’s closure, which really highlights just how fragile UK automotive manufacturing has become given the changing trade policies. Tariffs from the US are still a huge threat, especially to the UK’s luxury brands like Aston Martin, Bentley, Jaguar Land Rover, and McLaren. These companies face a 25% import tariff on foreign-made vehicles, and Mike Hawes, SMMT's CEO, has warned that these tariffs are quickly eating into export volumes. Unless the government steps in or manages to negotiate better trade deals, thousands of jobs — estimates suggest over 25,000 — could be at risk. These tariffs push up costs and also scare away wealthy American buyers, which directly hits order books and company forecasts. Industry experts warn that unless something changes, many jobs in the UK automotive sector could be lost. On top of that, suppliers in Germany connected with car manufacturing are also feeling the pinch. Thyssenkrupp, for example, announced plans to cut around 1,800 jobs, blaming weak market conditions and tariff concerns. Meanwhile, recruitment firm Hays has issued a serious profit warning, mainly because of reduced hiring in Germany’s automotive sector. That market’s been especially hit by US tariffs and economic headwinds. These issues highlight how intertwined the European automotive supply chain is — problems in one area quickly ripple out and affect employment and investment confidence throughout. Despite a slowdown in job openings across the UK motor trade — vacancies dropped to a vacancy rate of 2.7% in May 2025, a 21% decrease from the previous year — there’s still a strong demand for skilled technicians. Many automotive firms report difficulties in filling these technical roles, and wages are climbing for those positions. The average salary for vehicle technicians is now well above the government median, which shows how competitive the market for skilled, hands-on workers has become. This ongoing skills gap underscores the importance of initiatives like the ones Ben supports—focused on reskilling and career development—to help secure a sustainable workforce long term. As the industry grapples with all these challenges, there's a growing consensus that a unified support system is crucial. Combining immediate aid for workers who’ve lost their jobs with longer-term investments in talent development seems to be the best way forward. While companies and policymakers are trying to navigate economic and trade uncertainties, charities and industry organisations are playing an increasingly vital role — helping automotive professionals shift careers, and ensuring the workforce’s capabilities adapt to evolving industry needs. Source: Noah Wire Services

Ford has reclaimed its status as the most loyal automotive brand in Q2 2025, outperforming Tesla amid market challenges, rising cross-shopping, and increasing competition from legacy automakers.Despite dealing with some significant challenges—such as a record number of recalls and repeated repair campaigns—Ford has maintained a strong hold on customer loyalty. According to data from S&P Global Mobility, Ford was named the most loyal automotive brand during the second quarter of 2025, with a buyer retention rate of 59.6%. This marks a return to its previous position after holding the top spot for 12 consecutive years until Tesla briefly took over in 2023. The broader industry saw a slight decline in overall loyalty, dropping to 51.1%, a decrease of about 1.4 percentage points from the same period last year. What makes Ford’s resilience notable is its ability to sustain loyalty amidst a shifting market landscape. Tesla, which once led in customer loyalty, experienced a significant decline—its retention rate falling approximately 9.4 percentage points throughout 2024 into 2025, at times dipping below the industry average. Industry analysts attribute this decline partly to CEO Elon Musk's political involvement, such as endorsing Donald Trump in mid-2024, which alienated many environmentally conscious Tesla customers. Reuters reports indicate Tesla’s loyalty rate dropped from 73% in June 2024 to just under 50% in March 2025, with a partial rebound to 57.4% in May. Nonetheless, Tesla’s position remains behind major automakers like Chevrolet and Ford. Tesla’s struggles extend beyond loyalty figures. Its U.S. electric vehicle (EV) market share has declined to 38% in August 2025—the lowest since 2017—down from its historic dominance of over 80%. The decline is fueled by increased competition from legacy automakers such as Hyundai, Honda, Kia, Toyota, and Volkswagen, which are ramping up incentives and introducing new models. Tesla’s lack of new affordable models and ongoing political controversies have contributed to this downward trend. Additionally, global vehicle sales for Tesla decreased by nearly 9% in the first quarter of 2025, the first year-over-year decline in nearly four years, reflecting increased market competition and slowing demand. Meanwhile, General Motors (GM) continues to demonstrate strong customer loyalty. About 68.1% of customers who switch vehicles within GM’s brand portfolio or to other GM brands remain loyal to the group. Ford, which includes Lincoln, has a slightly lower loyalty rate of 58.9%. Certain models are particularly influential in driving these figures; for example, Ford’s F-Series pickups, Expedition SUVs, and Bronco Sport each boast loyalty levels exceeding 60%. Chevrolet’s Equinox crossover also performs well, with 42.7% of buyers switching from one Equinox to another, indicating that approximately 57.3% of its buyers remain loyal to the model. Customer behaviors are shifting, with data showing increased cross-shopping activities. In the first half of 2025, conquest rates—where buyers opt for a different brand—rose notably, by 7.6% among mainstream brands and 6.2% among luxury brands. Vince Palomarez, associate director of loyalty product management at S&P Global Mobility, explains that this trend is driven by a combination of a steady return-to-market volume and intense inter-brand competition. Consumers now appear more open to exploring alternative brands than during pre-pandemic times when loyalty was typically higher. This shift reflects pent-up demand that has been building since 2020, even as vehicle prices continue to rise. Looking ahead, the expiration of the federal EV tax incentive—currently set at $7,500—could further influence brand loyalty. The incentive is scheduled to end soon, prompting a possible surge in EV purchases before the cutoff, which may temporarily boost loyalty for brands offering qualifying models. Conversely, some buyers might delay or forgo EV purchases due to higher post-incentive costs, potentially benefiting traditional internal combustion and hybrid vehicle markets. Overall, Ford’s position as the leading brand in customer loyalty amid a turbulent market underscores its critical role in the automotive industry. Its ability to retain customers despite recall issues demonstrates resilience, while Tesla’s recent decline highlights the risks associated with political entanglements and rising market competition. As the industry navigates evolving consumer preferences and regulatory landscapes, legacy automakers like GM and Ford are well positioned to capitalize on shifting trends, balancing innovation and loyalty in a challenging environment. Source: Noah Wire Services

Smaller trucking fleets are increasingly turning to innovative fuel card solutions to combat rising fuel costs, optimise routes, and streamline financial controls, offering a crucial edge in a competitive industry.For smaller trucking fleets, fuel costs tend to be the biggest and most unpredictable expense, directly impacting how profitable the business can be. From what I’ve seen and read, using fuel cards smartly can make a real difference — they can cut down the cost per mile significantly, fit right into existing cash-flow systems, and even improve how well finances are managed overall. When new carriers are setting up shop, figuring out a solid fuel management plan really becomes crucial if they want to boost their margins and run things more smoothly. Getting a handle on how fuel prices work is pretty important. The price you see at the pump isn’t always what you end up paying. Fuel card programs, for instance, often negotiate discounts either off that posted price or based on benchmarks like the cost-plus model. These negotiated discounts can vary quite a bit depending on the location and the fuel brand — so planning routes carefully is key in squeezing out the most savings. Take this example: If a truck drives 1,500 miles a week, gets around 6.5 miles per gallon, and saves about 35 cents a gallon thanks to a fuel card, that’s over $4,000 saved every year per truck. Of course, bigger fleets or trucks with better mileage can save even more — which highlights how important it is to choose stops wisely on the route. Now, fuel cards definitely beat regular credit cards meant for consumers in many ways. They usually come with exclusive discounts at fuel stations that you can’t get through standard cards, and they often let you set spending controls. Carriers can limit transactions, restrict purchases to fuel only, or get alerts if something weird happens with spending. A lot of programs even support IFTA — the International Fuel Tax Agreement — which simplifies tax reporting. Features like locking cards so they can only be used for fuel, setting time and location restrictions, adding driver PINs, and tracking odometer readings give fleet managers better control. Basically, they help prevent costly misuse or fraud. Plus, real-time alerts can tip off managers immediately if a transaction isn’t in line with the route or usual patterns, which helps protect margins. Putting together a complete fuel buying plan means focusing on discount locations in the network rather than just going to the most convenient or advertised pump prices. It’s often better to do some smaller, strategic fills instead of blindly filling up at expensive stations, especially when you’re trying to stay flexible and cost-conscious. Also, watching how long trucks idle and how fast they go can boost fuel efficiency. Small improvements in miles per gallon can lead to big savings over time — sometimes thousands of dollars a year per truck. Combining fuel cards with factoring companies or digital wallets can keep cash flowing smoothly, which is a huge plus for new businesses. When invoices are approved, loading funds onto fuel cards via digital wallets means trucks aren’t held up because of lack of cash at the pump. This kind of steady access to fuel money can be a lifesaver during the often tricky first year in business. When choosing a fuel card, it’s smart to ask about how transparent their discounts are—can you see exactly how much you’re saving at each station? It’s also worth clarifying any fees upfront, like card fees, transaction costs, or minimum usage requirements. Make sure to compare control features and alerts—are they included or considered extras? Customer support is another big one—since issues at fueling stations can be time-sensitive, having support available during nights or weekends matters. And if the card can work with factoring and digital wallets seamlessly, that makes managing finances way easier. Some fuel card providers also go beyond just fuel — they might cover vehicle maintenance or repairs, combining operational expenses into one platform. Security features like fraud prevention tools, PIN-protected cards, and detailed activity reports help keep transactions safe and organized. Additionally, some providers report on-time payments to credit bureaus, which helps build a good credit profile for startups and smaller fleets. That’s a real bonus. Wide acceptance networks are another benefit — some programs are accepted at over 14,000 truck stops nationwide, making it convenient for drivers no matter where they are. Some cards also come with perks like rebates on fuel, discounts at repair shops, or partnerships with hotels, which can really help drivers and fleet managers alike. Plus, detailed expense reports give fleets insights into fuel usage and vehicle performance, helping to make smarter decisions and optimize routes. Industry data clearly shows that fuel cards aren’t just about saving money. They also improve operational management and even help with driver retention. For example, reports from specialized providers show average savings between 14 and 35 cents per gallon. Many tools—like fuel price searchers—help plan routes smarter. Managed properly, accounts become more controlled, and drivers tend to appreciate the benefits too, making it easier to keep good drivers happy in a competitive market. All in all, for trucking firms — especially those just starting out or running smaller operations — fuel cards turn out to be pretty versatile financial tools. They help cut down fuel expenses with negotiated discounts, keep cash flowing through factoring and digital wallets, and provide comprehensive oversight with spend controls and detailed reports. Choosing a program that’s transparent about pricing, offers solid customer support, and has flexible controls makes a lot of sense if you want to protect profit margins and keep operations running without hiccups in this tough industry. References: - Paragraph 1 – [1], [4] - Paragraph 2 – [1], [3], [6] - Paragraph 3 – [1], [5] - Paragraph 4 – [1], [3], [6] - Paragraph 5 – [1] - Paragraph 6 – [1], [2], [5] - Paragraph 7 – [3], [4], [7] - Paragraph 8 – [5], [6] - Paragraph 9 – [1], [2], [3], [4], [6] Source: Noah Wire Services