BIS Research enhances its primary Market Research services to provide real-time, validated insights across key automotive sectors, supporting stakeholders as the industry navigates rapid electrification, autonomy, and connectivity transformations.
BIS Research has recently broadened its scope of precision-focused Primary Market Research (PMR) services to support smarter decision-making in the automotive world—at least, that’s what Industry Today reports. This move aims to deliver validated, real-time insights across crucial emerging sectors like electric vehicles (EVs), autonomous driving tech, connected cars, and aftermarket solutions. They’re working directly with a wide range of stakeholders—OEMs, regulators, engineers, procurement heads, and fleet managers—to try and plug the gaps left by traditional secondary data sources, which, honestly, often lack the detail needed in today’s rapidly changing automotive scene.
The automotive industry is experiencing an unprecedented transformation. You know, with rapid electrification, the maturing of autonomous systems, and shifting consumer preferences leaning toward connected, shared mobility options. Primary research really helps companies navigate this complex environment by providing direct, validated data—covering everything from production forecasts and regional segmentation to detailed stakeholder insights. Using a global network of over 10,000 experts, BIS Research conducts in-depth interviews, targeted surveys, and rigorous market validation. This approach helps automotive players reduce risks, streamline innovation efforts, and craft sustainable growth strategies tailored to diverse regional markets—including North America, Europe, Asia-Pacific, and emerging economies.
Some of the key sub-sectors covered by BIS’ PMR services include connected vehicle tech, where things like vehicle-to-everything (V2X) communication, digital services monetisation, and software-driven platforms are front and center. Their insights into autonomous vehicles include advancements in ADAS, LiDAR, AI perception systems, and regulatory hurdles—elements vital for developing safer, smarter mobility solutions. They also examine shared and urban mobility trends, which are disrupting traditional car ownership models through Mobility-as-a-Service (MaaS) and ride-sharing schemes. When it comes to EVs, they look at what drives adoption, battery tech trends, and infrastructure hurdles. And in the aftermarket space, they provide actionable data on predictive maintenance, digital aftersales, and replacement cycles—crucial info for aftermarket suppliers and repair shops trying to meet evolving consumer service needs.
The way BIS Research does its work combines authoritative secondary data from sources like OICA, IEA, ACEA, ICCT, and NHTSA, with thorough primary validation. This mix helps ensure the information is both accurate and deep. They gather direct input from industry experts—OEMs, regulators, engineers, procurement heads, and fleet managers—whose insights help refine market sizing, including geographic and technological segmentation. Additionally, Consumer & Dealer Surveys capture the perspectives of end consumers and automotive dealers, providing insights into buyer intentions, EV adoption trends, and aftersales service needs. All in all, this creates a pretty comprehensive 360-degree view of the automotive landscape. And, of course, clients benefit from minimizing risks when entering markets, speeding up innovation processes aligned with tech readiness and consumer trends, benchmarking against competitors, and staying ahead of regulatory changes worldwide.
Industry data really highlights just how relevant BIS’ focus areas are. For example, a BIS study projects the automotive inverter market—an essential component in EV powertrains—will reach $50.01 billion by 2031, growing at over 17% annually, driven by advances in semiconductor technologies like gallium nitride and silicon carbide. Similarly, the EV virtual prototyping market is expected to hit around $5.6 billion by 2030, fueled by the increasing adoption of virtual simulations to streamline design and reduce costs. Connected vehicle markets continue to grow rapidly, with projections indicating strong compound annual growth beyond 2025. The telematics, infotainment, and data monetization segments are expanding swiftly—in part because of increasing vehicle connectivity, making automotive cybersecurity an even more critical area. BIS Research estimates this cybersecurity market could reach approximately $17.73 billion by 2031, as vehicles become more data-rich and vulnerable to cyber threats.
Clients of BIS Research often express how valuable these insights are—particularly since their deep interviews, combined with flexible and timely reporting, significantly support decision-making and strategic planning. Looking ahead, as the industry advances toward software-defined vehicles, AI-driven design, and sustainability ambitions, primary market research will become even more central. Validated insights on battery chemistry adoption or autonomous driving readiness will be key for ensuring successful investments in the billions.
Overall, BIS Research positions itself as a trusted partner for automotive intelligence, helping manufacturers, suppliers, and service providers interpret complex market signals to foster innovation and growth with data-driven confidence. It’s an exciting time for mobility—made clearer and more manageable with research that hits the mark.
Source: Noah Wire Services