Marking over 30 years of partnership, Dürr expands its China footprint with advanced R&D centres and groundbreaking eco-friendly technologies, driving the future of automotive production both locally and globally.
Marking over 30 years of partnership, Dürr expands its China footprint with advanced R&D centres and groundbreaking eco-friendly technologies, driving the future of automotive production both locally and globally.
For more than thirty years now, Dürr has stood as a loyal partner in the development of China’s automotive manufacturing scene, making pretty significant contributions through ongoing innovation and a wealth of global know-how. It all kicked off back in 1983 when Dürr delivered ovens to Volkswagen in Shanghai—marking, in many ways, the start of what would become a deep-rooted collaboration. Things really picked up in the mid-90s, when they formally expanded by opening their Shanghai office and establishing Dürr Painting Systems Engineering (Shanghai) Co., Ltd. From that point, their presence in China grew steadily stronger. Fast forward to 2017, and the company unveiled its China headquarters along with a cutting-edge R&D centre in the Qingpu District, Shanghai—really signifying their long-term commitment and boosting local innovation efforts even more. Today, nearly 1,200 team members work across different areas—like manufacturing, research, and services—cementing Dürr China as a key player in the country’s automotive supply chain.
When it comes to innovations, Dürr has consistently aimed for better functionality, top-notch quality, cost savings, and now, even sustainability in their manufacturing processes. They’ve developed some pretty trailblazing technologies, like the RoDip® rotation dip coating system that allows 360° immersion, which helps produce more uniform coatings, and atomizers with a transfer efficiency over 90% for clear coats—these have really set new standards in automotive painting. Not to mention the EcoDryScrubber system, which replaces traditional wet filtration with a waterless, chemical-free cleaning process—this really helps cut down energy consumption. Then there’s the EcoInCure oven, which shortens production lines and even makes use of renewable energy sources to nearly eliminate carbon emissions. Most recently, Dürr introduced EcoPaintJet Pro, which automates color spraying fully and without overspray—pretty impressive, right? All of these innovations showcase Dürr's leadership in sustainable automotive finishing tech.
The digital revolution in manufacturing has also fueled Dürr's "paint shop of the future" concept. Basically, they’re moving away from old-fashioned linear assembly lines and into more flexible, adaptable systems. These advanced setups make it easier for automakers to handle mixed production runs, switching quickly between different vehicle shapes and volume fluctuations. And it’s not just paint shops—they also offer the NEXT.assembly platform, which gives comprehensive solutions for final assembly, redesigning traditional layouts to improve efficiency and ensure better integration across the production process.
What’s more, Dürr China’s expertise has come a long way, shifting from merely bringing in foreign tech to cultivating independent local innovation and implementation. They've completed over 100 turnkey projects—covering paint and assembly—for both big-name and emerging EV brands, helping optimize production capacity and offering full-cycle support. Thanks to this rich local experience, Dürr China now functions as a global hub, managing projects across Southeast Asia and leading multinational initiatives. They’ve taken on key roles in plants such as Stellantis in Morocco and BYD in Europe, which shows how Chinese-developed automotive manufacturing know-how is making its way around the world.
At the same time, the company is intent on deepening its localization efforts, making full use of global resources and pushing talent development even further—to deliver better service. Michael Baitinger, CEO of Dürr China, mentioned they’re planning to “open a new chapter of localisation,” by expanding R&D, boosting production, and encouraging collaborative innovation—aims that align with fostering sustainable growth within the industry, with their partners by their side.
Events like recent Open Houses hosted by Dürr China have really highlighted their leadership in coating and gluing technologies, inviting industry players from all across Asia to see firsthand some of their latest advancements that fit into the bigger picture of the future of automotive manufacturing. These events aren’t just about showcasing technical excellence—they’ve also demonstrated the company’s dedication to raising industry standards and supporting greener, more sustainable automotive production.
Dürr’s strong presence in China has been repeatedly validated with awards from major local OEMs, like the long-term service award from Chery Jaguar Land Rover and the Capacity Increase Award from Geely. Plus, their €25 million investment in a modern campus in Shanghai shows how committed they are to integrating activities—covering painting, gluing, sealing, and environmental tech—giving them the facilities needed for advanced testing and training—crucial aspects for maintaining their edge and staying competitive.
All in all, this three-decade partnership with China’s automotive sector really exemplifies how a blend of innovation, localization, and sustainable modernization can shape a successful future. With their cutting-edge tech solutions and full-service approach, Dürr has not only helped China’s auto industry climb new heights but also positioned itself as an important contributor to the global automotive manufacturing landscape.
Source: Noah Wire Services